Media News Monday!
Media News Monday
Media News Monday is a compilation of media news from the past week posted on Monday. Media is an integral part of politics, and I think that it's important to get to know media and media innovation in order to forecast future ways of campaigning, targeting voters, and disseminating information. If any of you are interested in campaigning, this weekly diary may help you with ideas. It is also important to keep up with right wing corporate media (RWCM, some use it with the c standing for controlled) news. If you have any media news to add, please do so.
Previous edition: Jan. 3, 2005
For more previous editions, search my diaries.
Now for the news from the past week posted today, Jan 10, 2005:
Will 2005 be the year in rich media?
Rich media is an integral part of the evolution of advertising.
Mutli-tasking impacts TV Viewing
indicates that the simultaneous consumption of media is continuing and television appears to be the medium most consumed along with other media.
[snip]
When watching TV...
66.3% regularly or occasionally read the mail.
60.1% regularly or occasionally go online.
55.0% regularly or occasionally read the newspaper.
51.8% regularly or occasionally read magazines.
History Channel Wages War, Mobilizes Military network
Blog creation, readership jumped in 2004
Twenty-seven percent of online adults in the United States said in November they read blogs, compared with 17% in a February survey by the Pew Internet and American Life Project.
Blog readership up in '04, advertisers not sold
2005 Prediction about to come true
Sure, traditional planning groups see measurement models that are familiar to them, but according to Ronning, the accountability factor is a selling point that goes hand in hand with measurement. Buys can be posted more frequently with online radio than with terrestrial radio and Arbitron provides monthly audience reports, as compared to their quarterly or bi-annual terrestrial measurements. Additionally, the information is based on passive measurement data deemed to be significantly more accurate than what traditional radio folks are used to.
Interestingly, Internet radio is not succumbing to one of the things that hindered online advertising in the early years: over-targeting. In the mid to late 90s, targeting mania led many online advertisers to pursue their ideal consumer overzealously, combining targeting filters and significantly decreasing the size of the audience they were reaching. Internet radio formats are decidedly more niche than their terrestrial radio counterparts, and this seems to do the trick in respect to targeting.
[snip]
Rather, the excitement over Internet radio seems to be coming from a number of other differentiators:
Uncluttered Environments - The economics of Internet radio are significantly different than the economics of their terrestrial counterparts. Commercials aren't run six to a pod online. Rather, each spot stands alone. Ronning said this is in line with what online radio consumers expect and will tolerate.
Significant At-Work Usage - Lots of Internet radio users listen at work, which is a tough environment for terrestrial media.
Extension of Reach - This goes hand in hand with the theme that ran through my 2005 predictions column. Audience fragmentation drives a need on the part of advertisers to use more media to achieve the reach goals they set for themselves. As this vehicle develops, it will be more and more of a supplemental reach buy.
Internet companies face add'l regulation, court battles, in year ahead
Spyware will continue to be on the legislative agenda.
Online publishers may increase censorship of ads.
Courts will continue to struggle to interpret anti-spam laws.
Google and other search engines will face new challenges to trademark bidding policies.
Tucker Carlson and MSNBC dance
P.S. MSNBC chief Rick Kaplan and Carlson are major buds. Kaplan hired Carlson when Kaplan was CNN president.
TV's big guns join coverage of disaster
In Indonesia, news stars are roughint it to get the story. Brian Williams and Diane Sawyer aren't sleeping much.
Jon Stewart's right: Cool-off at "Crossfire"
Ketchum Public Relations and their connections to the government. Turncoat.
Bush admin scolded AGAIN for distributing phony news reports
FL Gov. John Bush hires newsman accused of plagiarism, harassment.
ABC, CNBC, MSNBC on your cell phone
Crossfire lost 20% of its audience in 2004. A lot of people here were talking about CNN head honcho's comments regarding Crossfire and Tucker Carlson. The cancellation of the show probably had a lot to do with the ratings drop...which can't be pinned all on Carlson.
FNC wins lawsuit brought against them by the Ramseys. The judge did say that the story was not 'fair and balanced' but wasn't defamatory either.
MSNBC has high hopes for Scarborough at 10PM. Oy.
Video Organizes Paper Documents
With the notion of the paperless office fading into history, researchers from the University of Washington are working to more closely integrate the paper world -- still on the rise -- with the world of electronic data.
AARP ad campaign
Fixated on wooing the young on the theory that they will be customers for years to come, most advertisers ignore seniors. Many assume that the ads they target to younger audiences will suffice because seniors will also see them. Some fear that a campaign aimed at a more mature consumer will alienate the young. And others just take their older customers for granted.
"Companies know how big the market is," said Jim Fishman, group publisher of AARP's publications, including its magazine with a circulation of 22 million worldwide. "But they have decided not to advertise to this market."
People over 50 drink 28 percent of the beer sold nationwide, Fishman said. But how often do you see a 50-year-old in a beer ad?
Satellite Radio Recording Moves Ahead
New Year, New Gadgets, and Maybe New Rules via WaPo
-digital TV
-satellite radio
-radio/tv indecency rules; Supreme Court involvement?
-media mergers
Report: Big boost for blogs in 2004
Blogs and advertising
Blog Ads Hit Rough Patches
ABCNews signs with mobile video provider
Online broadcast, Entertainment, and radio sites, demographics and ad details
Email Challenges TV as Marketing Tool
consumers are showing a more favorable opinion of e-mail marketing compared to TV advertising.
Time acquires entirety of Essence Communications Partners
Citadel Broadcasting Corp Takes Howard Stern Off the Air
NASCAR's influence grows
News media birthdays Charlie Rose turned 63 on January 5. Katie Couric turned 48 on January 7.
Other news media birthdays: Rush "pills" Limbaugh turns 54 on January 12.
Howard Stern turns 51 on January 12.
Andy Rooney turns 86 on January 14.
For more Media News (the first two are daily must reads):
http://mediabistro.com/tvnewser/ (TV Newser...a great read)
http://www.poynter.org/column.asp?id=45 (Romanesko)
http://www.gawker.com/ (Gawker)
http://www.defamer.com/ (Mostly Hollywood stuff, but includes some news media info)
http://www.blogpulse.com/index.html
http://www.mediaweek.com/
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