The Democratic Narrative: Economic and Social Justice; Now Add "Keep Us Safe"
Sun Feb 13, 2005 at 03:22:25 PM PST
Last week I posted
"Dem Branding: Keeping Us Safe", where I repeated my argument that Dems stand to gain the most electorally by improving their branding in the area of national security. Later, I added to my argument by referencing the exit polls from the last election in my diary
"2004 Presiential Election: It was Working Class Women". There I argued that the Dem erosion with women was largely due to the "keep us safe" question - yep, security moms, et al.
Chris Bowers criticized me, claiming that I ignore the need for overarching narrative - in essence, for missing the forest from the trees.
I want to use Chris' critique as a starting point because I disagree with his argument that I forget the narrative. In fact, my whole argument is premised on the existing narrative of the Democratic Party. The existing political conditions and polarization and the current Dem branding is precisely why I advocate for a Lincoln 1860 Strategy. Now, after you have finished all the assigned reading (heh) join me on the flip for my view of the existing Dem narrative and what we need to with it, and what we should NOT do to it.
Update [2005-2-13 22:22:1 by Armando]: Stirling Newberry has a great post on a concept I try to articulate, but never properly explain - the need to convey regional takes on national messages dissminated by the Dem Party. Highly recommended.
In the links above, I explain in detail my view that the Democratic Party is viewed as the party of economic and social justice. The 20th Century cemented this image. As most things for us, it starts with FDR, who is the pillar of the Dem image of economic justice. Witness the current fight over his legacy regarding Social Security. I believe the polling bears me out on this issue. That said, I can't deny that some slippage has occurred, but it is still a centerpiece of the image of the Democratic Party. And while mainly positive, it also has some negative attached to it in some quarters. "Soak the rich" and "class warfare" are trotted out against us often. However, it is a strong net positive, and certainly no one can advocate abandoning the values which cement this image.
Dems are also the party of civil rights. Again it starts with a Roosevelt, this time Eleanor. Consistently, in the second half of the 20th Century, it has been the Democratic Party that has been the political champion for civil rights. Of course the image of the Dems on this was cemented in the 60s - the Civil Rights Acts. LBJ told the truth - "We lost the South for a generation."
One other defining issue was cemented in the Dem Branding in the last 30 years - weak on national security. It is important to realize that prior to that time, that was NOT the Democratic Party image. On this one point, Peter Beinart is correct. It does not have to be this way, because it wasn't before.
The last defining issue is really, to me at least, so intertwined with civil rights, that I am loathe to treat it separately, but feel that for this discussion, I must. "Values." Dems as libertines. This issue starts with Abortion, continues to prayer in school and culminates with creationism and gay marriage. It too is a part of the existing Dem narrative.
So let's consider these 4 defining pillars of the Democratic image. Are they complete fabrications? I say no, and it is accepting this that has led me to advocate a strategy of defining contrasts as outlined in my Lincoln 1860 piece. The Democratic Party is the Party of economic justice. And it should be. And it is a good thing politically. Thanks to Bill Clinton, the charge of tax and spend liberal really is pretty toothless these days. On this we contrast with the GOP. But that is our current strategy. No need to change there. Indeed, we can push on that door even more. We need to.
So civil rights? How's that issue affecting us? It's a positive with most. As the exit polls indicate, it is a very strong net postive for the Dem image. Even affirmative action is a toothless tiger these days. We embrace and remind that the GOP is anti-civil rights.
So, here it comes. It's values rights? Wrong, wrong, wrong. "Values" means hate, at least for me. It means giving up everything we stand for. Sure, it hurts us with some voters, but it helps us as well. For every "values" voter we get, how much would we hurt ourselves with our folks, who become less enthusiastic, less committed, less willing to fight. We pay a price, but we get a benefit too. There is no where to go on this. We will not give up gay rights, pro-choice, pro-science and enlightenment, pro freedom of expression. There is nothing to be gained here and everything to lose - our soul.
So, you guessed it, it's national security. Why? Because we can only help ourselves and be true to ourselves by articulating a clear, coherent, strong and fearless vision of what Dems will do to keep the country safe. Does this mean aping the GOP? The opposite - it means strongly and fearlessly criticizing the GOP for its incompetence on national security. We have good fortune. Strong credible voices have emerged on our side. We must use these voices, equipped with the credibility to strongly and fearlessly express the Dem vision for national security. They are there and they are willing. And we must use them. The political upside is high. On this issue Dems have only negatives, the GOP only positives. All of the other issues are a mixed bag between the GOP and Dems. Not this one. This is pure GOP plus.
What about the rest? I say it in detail in my "Lincoln 1860" piece, but clearly laying out the contrasts between Dems and Republicans on ALL the issues is essential. Make the GOP the anti-gay, anti-science, anti-choice, anti-civil rights, anti-working class party that it is. For too long,the GOP has been all of these things but paid little price for this. They keep the Religious Right and the Social Moderate. They keep big business and make inroads with the working class (on national security and values for the most part with this group, but we can peel some). Make the GOP pay a price for its extremism. Let the country know it is time to choose sides. Some in the middle were able to ignore GOP extremism and vote only on "keep us safe." We must deny that as an option for that voter.
This is long, but I want to wrap up by saying that Chris Bowers mistook my concentration on the "keep us safe" issue as ignoring the overall narrative. I hope I make clear here that the reverse is true. Understanding the narrative, and analyzing what I think can work with that narrative is how I reached my conclusion that the "keep us safe" issue is where we can make our biggest gains.
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