Newsweek reports the following today:
In the din and clamor of issues competing for public attention, there's an inner circle of causes that virtually define good citizenship. Who would argue that a mind isn't a terrible thing to waste? The quasi-official gatekeeper to this pantheon is the Ad Council, which deploys more than $1 billion in donated media time and space each year for a few dozen carefully vetted, slickly produced messages. Last week a new issue got the Ad Council's blessing, a potential catastrophe that could make college dropouts the least of our worries: global warming.
It seems that we have, in the span of about eighteen months, come from having global warming dismissed as a myth spouted by America-hating environmental wackos to widespread mainstream acknowledgement that it may be THE biggest threat on the table.
More on the flip...
Given that this has all turned around so quickly for Mr. and Mrs. Average, wouldn't there be a lot of mileage to be had from digging up highlight quotes from Bush, Cheney, Limbaugh, Hannity and the like and compiling them into a focused and blunt print and television campaign?
Might this not resonate with a lot of people who are probably quietly surprised that it's all turned out to be real after all? Isn't this a perfect illustration of the mendacity and/or incompetence of the Republicans and their mouthpieces? Wouldn't the synchronicity with the Ad Council campaign have a profound effect?