Not to be outdone, Toronto-based company Simply Audio Books has been running this billboard ad in downtown Toronto recently. In the same news report I quoted above, Simply Audio has reported positive feedback to the billboards and a 100% increase in their sales since they started running these billboards.
So there you have it... George Bush is creating great incentives for Canadian education efforts!
There are potential risks of course for this type of ad campaign:
Now, I suppose the only downside to all of this is I wouldn't be surprised if the "Axis of Evil" added Lakehead University to their list of terrorist organizations..
"We've just realized that Lakehead University has a nuclear weapons engineering course, we will be 'liberating' Canada momentarily".
For that matter, Simply Audio Books might get put on the embargo list reserved for Cuba.
Ah well.. you take the good with the bad, right?