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Ok, maybe it wasn't entirely STUPID as they probably generated some needed cash for Lois Murphy, but it still boils my blood to see how much of that cash will fall on ears turned deaf by the 100% predictable GOP attack.

Text of the e-mail and details of my rant after the flip, but more importantly, I'd like you to help me put together the best possible response from the Murphy campaign now that Move-On got outflanked yet again.

[UPDATED - 13:55 EDT] Ok, I asked for it, I wanted people to notice the diary, so I put the "stick it to MoveOn" part up front, but what I REALLY want is the collective wisdom of the DKos community on how best to respond! I want to be able to send along a juicy list of options to the campaign, so who can help me, and more importantly, Lois out?

Here's the e-mail:
Dear MoveOn member in Pennsylvania,

Thanks to your hard work, Rep. Jim Gerlach is running scared. Recent polls show him trailing Democratic challenger Lois Murphy1, and national Republicans are panicking desperately launching a negative attack on Murphy.

Their attack ad includes lies about MoveOn precisely what you'd expect from the Bush Republicans who lie about everything else. But if the Republican Party expects their false attacks to go unanswered, they missed the memo: MoveOn doesn't roll over, we fight back.

Please help us teach the Republican attack machine a lesson by doing two things today:

1) Send a message that when national Republicans attack our friends, we fight back please contribute what you can to Murphy's campaign at:
http://www.moveon.org/...

2) Check out the fact sheet below that debunks the national Republican attacks, and forward this email to your friends and neighbors who vote in Pennsylvania's 6th District to expose these outrageous lies.

Thanks for all you do as we fight back against the Republican attack machine,

-Eli, Jennifer, Tom, and the MoveOn.org Political Action Team
  Thursday, September 28th, 2006

P.S. Here are the facts:

MURPHY OPPOSED BODY ARMOR? THAT'S A LIE.

The negative ad lies about Murphy. It says she "opposed a bill that included body armor for our troops" but Murphy wasn't even in office to oppose the bill. Plus, the bill in question was actually a giveaway to big oil, allowing drilling in Alaska's Arctic National Wildlife Refuge.2
NATIONAL REPUBLICAN ADS ARE FUNDED BY WHO? BIG OIL, LOBBYISTS, BIG PHARMA

Oil and gas companies gave $778,044 to National Republican Congressional Committee (NRCC) this cycle.  
Lobbyists gave $698,531 to NRCC this cycle.
Big drug companies gave $815,861 to NRCC this cycle.3
WHY ARE REPUBLICANS TARGETING MOVEON? THEY FEEL THREATENED BY 3 MILLION AMERICANS FOR CHANGE

We're people-powered. MoveOn is 3.2 million everyday Americans coming together to change our country. We are member-funded, with an average contribution of under $50.
We're effective. In races across the country, MoveOn members have made safe Republican seats competitive.4
We're the mainstream. We work on issues like protecting Social Security, clean energy, opposing the war in Iraq, and covering everyone with health care. On issue after issue, MoveOn represents the majority of Americans and the Republicans are out of the mainstream.5
REPUBLICAN ATTACKS ON MOVEON? BLATANT LIES

MoveOn never opposed post-9/11 military action. NRCC ad says MoveOn "opposed military action after 9/11." Totally false. MoveOn never opposed military action in Afghanistan. We urge a multi-pronged approach to fighting terrorism, with military action as part of the mix.6
MoveOn did not oppose funding our troops. NRCC ad says MoveOn "opposed giving troops funding they need in Iraq." That's absurd everyone supports the troops. MoveOn supported a proposal to both fund our troops and give them an exit strategy from the disaster in Iraq, and Republicans opposed that. MoveOn and the majority of Americans oppose the Bush Administration's failed Iraq policy.7

OK, so the GOP is running ads attacking Lois and MoveOn, that left-wing, terrorist-loving, unpatriotic group of nutcases. Gee whiz, that's a surprise - not.

Some 3 or 4 months ago I sent the principles at MoveOn (and Tom Hughes at DFA) an e-mail suggesting they produce a short series of ads akin to the old Coke "We Are The World" ads, basically branding MoveOn as exactly what they said in the e-mail above, a collection of every-day hard-working Americans. The purpose of the branding being to inoculate MoveOn and, more importantly, the candidates they support from the GOP attack ads they will, with 100% certainty, run in the fall.

So what did MoveOn do? Nothing, zippo, nada, and here we are with this whining piece of shit e-mail - well, except for the contribute to Lois so she can respond to the 100% certain to have been coming GOP smear campaign. Except now, instead of being able to easily rebut the GOP smear and turn it entirely against them, Lois now has to do so after the GOP has successfully tainted both her and MoveOn because the right has repeatedly painted MoveOn as radical, out of the mainstream, and in general a negative for candidates taking their support. Yup, it's all hogwash, but as Kos regularly points out, the GOP understands marketing, and clearly MoveOn doesn't. <End of Rant>

So now the question is how best to respond? My I just woke up and am in fuzzy thinking mode thought this morning was to not rebut the specifics, but go to demolish the underlying basis for the GOP attacks - to deny the attacks of credibility.

Something like Lois at a whiteboard writing down the GOP election strategy:

  1. It's a dangerous world

  2. You should be afraid because it's a dangerous world.

  3. Republicans are strong because they've sent our soldiers to Iraq to kill the terrorists you should be afraid of.

  4. Vote for Republicans because you're afraid.

And then point out a few key flaws in the logic:
  1. The Republicans are creating more terrorists than they're killing (according to 16 US intelligence agencies).

  2. After 5 years of the Republicans version of the War on Terror, Osama Bin Laden is alive and well.

  3. After 3.5 years of $2 Billion dollars a week spent invading and occupying a country that did NOT attack us more Iraqi's are being tortured and dying than before we invaded Iraq.

  4. After 5 years of Republican foreign policy incompetence, Iran is now the preeminent power in the Middle East.

If you want to feel safe knowing that competent adults are in charge again, vote for a Democrat, vote for me, Lois Murphy on Election Day, November 7th.

Ok, whataya think? Do you have a better idea? Let's hear it!

Originally posted to JSM on Fri Sep 29, 2006 at 09:23 AM PDT.

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Comment Preferences

  •  moveon is a lost cause...save your pixels (1+ / 0-)
    Recommended by:
    eightball0

    I spoke with the principals back in 2004 and offered a concrete marketing campaign they could organize, mobilize, and monetize their base.  The issue?  e-voting (at the time #2 or #3 among the people posting to their forums) and a netroots-like revenue stream.

    Wes said "MoveOn is not a democracy."

    Fuck em.

    A recent FBI search warrant reveals Republicans refer to themselves as the
    Corrupt Bastards Club

    by 8ackgr0und N015e on Fri Sep 29, 2006 at 09:31:06 AM PDT

    •  Don't disagree (0+ / 0-)

      But now the issue is how to help my congressional candidate deal effective with the fallout of MoveOn's stupidity...

      Democracy is a contact sport...

      by jsmagid on Fri Sep 29, 2006 at 09:34:56 AM PDT

      [ Parent ]

      •  cut em loose...fuck em (0+ / 0-)

        These guys by their own numbers show that 85% of the people who signed up for their mailing lists tuned them out in a matter of months.  Do you realize how hard you have to work to alienate 85% of the people who give you permission to contact them online?

        I've developed mailing lists as a professional.  The value of what they threw away because of their hubris is all I needed to know that I was dealing with a bunch of clowns.  

        A recent FBI search warrant reveals Republicans refer to themselves as the
        Corrupt Bastards Club

        by 8ackgr0und N015e on Fri Sep 29, 2006 at 09:41:25 AM PDT

        [ Parent ]

  •  jesus, do we have to attack and smear EVERY (7+ / 0-)

    SINGLE FUCKING ALLY we have 5 weeks before the election? is it really necessary?

    in case you haven't figured it out yet, NOTHING your candidate or MoveOn did or could do would prevent attacks and smears from the GOP. and trying to strategize to prevent such attacks is a waste of time.

    the way to "respond" ? the usual -- less fun than writing rants -- send money and volunteer for your candidate, and do Get Out the Vote in your own immediate circle. write a letter to the editor.

    •  of course not...just the ones who damage us (1+ / 0-)
      Recommended by:
      lizpolaris

      their negatives are extremely high.  What they bring in return is minimal to nothing.  I can assure you that really good people in congress right now, folks you would be HAPPY to send money to, tune these losers out and they extend that treatment to anyone who they think is speaking on behalf of these people.

      They are an albatross.  A concrete block.  An anchor.  Look at the letter this person posted.  It is cannon fodder for the woman's opponent.   This close to election day, does she really need to waste a second of her precious air time disentangling herself from these people?  No matter what she does now, her opponent will always be able to raise them as a straw man argument.  At a minimum it will be a constant distraction she will have to waste valuable resources on.  

      I think they should make restitution for damaging her campaign operations.

      A recent FBI search warrant reveals Republicans refer to themselves as the
      Corrupt Bastards Club

      by 8ackgr0und N015e on Fri Sep 29, 2006 at 09:50:39 AM PDT

      [ Parent ]

      •  right, that $432,358 they raised on one day (2+ / 0-)
        Recommended by:
        AmericanRiverCanyon, hormiguero

        alone this week -- Monday -- for their national Get Out the Vote Program? Totally useless, and really damaging!

        and the Call for Change program? (phone banking from home, for which they're raising the $1 million -- 333,274 phone calls so far to voters in key races this election cycle, and "millions" more to be made, a big push coming this very weekend)

        Especially really really harmful. Because, you see, those citizens who call? They might say the WRONG THING -- they  might come across as "angry" or "too liberal" or plain just not informed, as D.C. insiders see it -- just letting them talk to voters is very, very, very bad for our cause (no doubt it's bad for democracy, too). Far better if all that money "sucked" out of had been spent on TV ads.

        in fact they should be sued for DARING to get involved in the political process, and hurting our wonderful Democratic Party candidates who were doing SO WELL before groups like MoveOn and Daily Kos other grassroots / email / online oriented advocacy groups / fundraisers got started. You know, the more I think about it, I think the Democratic Party should SUE Cindy Sheehan -- after all nobody has given more ammunition to GOP shills than Cindy. Sue her ass. Cut her fucking loose. And they should sue Markos next. Way too many "negatives" about angry bloggers, and that "fuck the mercenaries" comment alone probably lost Kerry the election.

        Look, you got a beef with how MoveOn works, you're not alone. Nothing is fucking perfect in this life. And of course mass emails to elected representatives regarding any particular issue are not nearly as effective as personal emails via webform, or phone calls by constituents. I also find it annoying to get "Urgent!  You Must Call!" emails directing me to call my Senators (Boxer and Feinstein) when I know they're already on board whatever issue is in question, and years ago, I too advised MoveOn they would be more effective if they microtargeted more. Nonetheless, it's not my group, I didn't make it happen, and neither you or I can raise nearly a half-million in one day for get out the vote, and for that I say, Thank You Move On.

    •  Sorry, but you're not listening. (0+ / 0-)

      My focus is on the most effective response now that MoveOn failed to set things up so that the certain attacks would fall on deaf ears instead of the otherway around. I never said the attacks can or even should be prevented. The key is to inoculate against the attack - to make it ineffective.

      As for what I do - I give, I write letters, I work with the campaign staff to provide them with local intelligence, help coordinate activities and pull out more people - I started/ran the local DFA group for the better part of 3 years - and I canvass and make phone calls - I think I've earned the right to put up this post.

      MoveOn sucks up a lot of cash. If they waste it, as they clearly have, then it's something to be brought up and talked about.

      Democracy is a contact sport...

      by jsmagid on Fri Sep 29, 2006 at 09:58:46 AM PDT

      [ Parent ]

      •  If your candidate is serious (0+ / 0-)

        about grabbing the bull by the horns here is one suggested approach:

        1. MoveOn does not speak for me.
        1. They may support me, but that is because they see I have support from real voters, right here.
        1. The reason real voters support me is that I offer a clear difference from the failed policies that Gerlach has championed since the LAST time he lied to you.
        1. Remember when he promised .... well how did that work out?
        1. Remember when he claimed..... well how did that turn out?
        1. Remember when he derided .... well who turned out to be right?

        Rinse, Repeat.

        Sample sound bite:
        Gerlach would LOVE for you to waste time arguing about a group of people in CALIFORNIA because he can't defend what he has done here in PENNSYLVANIA.  If I had to run on his record, I would probably try to distract you too. Fortunately, for all of us, I am running AGAINST his record of failure, falsehood, distraction, and denial.  

        Sample hook and call to action:
        Here's the good news. Come Nov. 7, you won't have to listen to his nonsense and we can start working together to put things back on the right path.

        Obviously you pretty it up and put in language that is authentic for her.  Good luck ...

        A recent FBI search warrant reveals Republicans refer to themselves as the
        Corrupt Bastards Club

        by 8ackgr0und N015e on Fri Sep 29, 2006 at 10:17:58 AM PDT

        [ Parent ]

    •  No, clearly MoveOn is useless (0+ / 0-)

      after all, they got an email from someone and refused to act on it and make the commercials that s/he had scripted.

      And then they had a meeting with someone else, and once again refused to run a marketing campaign exactly how s/he proposed.

      Yup, let's cut 'em loose.

      •  let me be clear on this (0+ / 0-)

        I am not saying fuck em because they didn't listen to me.  I don't always listen to me.  I'm saying fuck em because they were wrong, they were warned, and they were arrogant.  People voted with their feet.  Their "virtual march on DC" was the final nail in their coffin as far as effectiveness went.  

        A recent FBI search warrant reveals Republicans refer to themselves as the
        Corrupt Bastards Club

        by 8ackgr0und N015e on Fri Sep 29, 2006 at 10:45:12 AM PDT

        [ Parent ]

  •  sounds like sour grapes to me (0+ / 0-)

    I agree that MoveOn's got branding issues. (Actually, I think they pale in comparison to DailyKos).

    They can try to sell themselves as everyday people, which they are, but just like folks here MoveOn people support liberal causes.  What MoveOn DOES is GIVE MONEY TO SUPPORT democrats.

    So, how is that email so horrible?  Am I that ignorant?  The candidate got hit with a negative ad, in part associating the candidate with MoveOn.  The response should be to organize to give money to rebut the cheesy-ass charges.  Are they that bad?

    •  yeah...they are worse than bad (0+ / 0-)

      they have now opened up a whole knew front for the opponent to use as a distraction.  For every dollar they raise, she will have to spend two or more dealing with the fallout.  That's no way to win.

      A recent FBI search warrant reveals Republicans refer to themselves as the
      Corrupt Bastards Club

      by 8ackgr0und N015e on Fri Sep 29, 2006 at 09:52:11 AM PDT

      [ Parent ]

    •  Here's the deal (0+ / 0-)

      Lois Murphy lost by less than 6000 votes in '04. The district has been a targeted race since the day after last Election Day. In '04 the GOP ran despicable ads making MoveOn support of Lois tantamount to her supporting Bin Laden.

      A 2 year old could figure out that they would do it again this time and the best way to turn the $ the GOP would spend into $ pissed away would be to make association with MoveOn a positive in the minds of voters and the way to do that is with positive branding.

      Ok, so give this blatently obvious course of action, did MoveOn take steps to prevent a repeat? Nope. Instead they want me to e-mail my friends to "spread the word" that MoveOn should be viewed positively. Sorry, but that's completly lame.

      If it costs more to dig out from under what the GOP has turned into a taint in the electorate's mind than the contributions received, what good are MoveOn's contributions?

      Democracy is a contact sport...

      by jsmagid on Fri Sep 29, 2006 at 10:06:51 AM PDT

      [ Parent ]

    •  A Republican (1+ / 0-)
      Recommended by:
      hormiguero

         would never try to disavow a partisan group that was/is giving them support. Example: Tim Walberg, who defeated my Congressman, Joe Schwarz (MI-07), in the recent primary. The airwaves (and LTE's) were full of attacks on Walberg for all the money he gets from the Club for Growth. The Club was attacked as a bunch of extremists, a group from outside Michigan, etc etc, but never--not once-- did Walberg even mention them, much less try to put them at arms length. He realizes that to his base (wingnuts) the Club is just fine. He knows that to moderate voters, who don't know who the Club is and don't really care to find out, such support is simply unimportant. He knows, too, that the Democratic voters in this district aren't going to vote for him regardless, and that we appear irrelevant for railing against some group most people know nothing about.

         Voters who are aghast at MoveOn's positions will never vote for a Democrat anyway. When Democrats try to back away from outfits like MoveOn it just gives credence to the right-wing spin that MoveOn is a far-out bunch of left wing kooks. It makes Democrats appear to be trying to hide their real positions.

      "One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors." -Plato

      by happy camper on Fri Sep 29, 2006 at 11:59:01 AM PDT

      [ Parent ]

  •  MoveOn's strategy. (1+ / 0-)
    Recommended by:
    happy camper

    GiveUsMoney. SignOurPetitions. SpamSpamSpamSpamSpamSpamSpam.

    What happens on DailyKos, stays on Google.

    by Jon Meltzer on Fri Sep 29, 2006 at 09:56:00 AM PDT

    •  I will give MoveOn credit (2+ / 0-)
      Recommended by:
      SecondComing, hormiguero

      on one and only one thing - they've produced and run effective ads in a few CDs.

      Unfortunately, they don't know how to assess where they are successful and where they are a disaster and make appropriate course corrections.

      Democracy is a contact sport...

      by jsmagid on Fri Sep 29, 2006 at 10:09:09 AM PDT

      [ Parent ]

  •  Circle firing squad again (1+ / 0-)
    Recommended by:
    hormiguero

    I agree Move On should try to better brand themselves. I'm sure they get thousands of e-mails with sugestions. It seems the diarist is mad Move On didn't listen to/implememt their suggestion. Most large organizations can't take votes on everything, it would be highly ineffective.I know I have got mail from Move On asking my opinions on what is important, and how to spend the organizations dollars.
    The post kind of reminds me of many posters are critical of Dean. He has an idea on how to run the DNC with a 50 state strategy. If you aree with it, give him time and money. If you agree with Move On, give them time and money. If enough people disagree with Move On or Dean, they won't have $$$ to get their message out. Find something you agree with, and work for it. Or if you're really motivated, and can, start your own organization with your own vision. I'm sure you would get contributions from this site to start you up, if you explain your vision.

    •  FYI (0+ / 0-)

      My e-mail went direct to the in-boxes of MoveOn's top people and was followed up on by DFA during phone conversations on my behalf. I didn't just drop my idea into the suggestion box, so it isn't like it got lost in the shuffle.

      They were fully aware and chose to ignore it, and now for all intensive purposes they've admitted they were wrong.

      Or if you're really motivated, and can, start your own organization with your own vision.

      Been there done that - see http://www.GrassrootsforAmerica.us - we did some really good stuff but got little $ support. Chalk it up to bad timing - there were too many start-ups/spin-offs at the time and as is always the case most don't make it. GFA isn't entirely dead, but everyone who put in 100's of hours is either totally burnt out or enmeshed in other spin-offs.

      Democracy is a contact sport...

      by jsmagid on Fri Sep 29, 2006 at 10:15:42 AM PDT

      [ Parent ]

  •  The Dems just don't ever seem to see around (0+ / 0-)

    the corner.  They wait until each attack hits them, rarely or never taking the initiative, rarely or never forseeing what attacks will come.  

    Who will ever forget the Swiftboat ambush.  How can something that you know is coming, something whose timing is fairly obvious, be an ambush?

    a hope that may come close to despair

    by epppie on Fri Sep 29, 2006 at 10:18:31 AM PDT

    •  the problem here is who is getting ambushed? (3+ / 0-)
      Recommended by:
      jsmagid, hormiguero, epppie

      the candidate takes the heat while MoveOn draws fire.  That's a huge blunder.  You don't see Jerry Falwell rushing out to embrace Bush or other GOP candidates right before elections.  The radical right ducks down and keeps a low profile working on GOTV strategies.  They don't make themselves the issue.  

      A recent FBI search warrant reveals Republicans refer to themselves as the
      Corrupt Bastards Club

      by 8ackgr0und N015e on Fri Sep 29, 2006 at 10:23:31 AM PDT

      [ Parent ]

      •  my point wasn't about either the candidates (0+ / 0-)

        or moveon particularly.  It was a general point about the Dems that I think applies somewhat in this particular situation and more generally.  

        As I understood the diary, the main point was that Moveon could have anticipated the problems that having been labelled by the Pubs would create.
        They apparently didn't .

        a hope that may come close to despair

        by epppie on Fri Sep 29, 2006 at 10:31:22 AM PDT

        [ Parent ]

        •  Not just could have anticipated (1+ / 0-)
          Recommended by:
          epppie

          but had the situation dangled in front of their noses - pisses me off....

          Maybe if I wasn't already at the boiling point after listening in on the Senate the last couple of days I wouldn't have been quite so blistering...

          Democracy is a contact sport...

          by jsmagid on Fri Sep 29, 2006 at 10:34:31 AM PDT

          [ Parent ]

          •  I think it's a big problem. (0+ / 0-)

            We've seen it crop up again and again and again.  It just seems like the Dems get caught flat footed in each crisis and in each election, even though most polling numbers seem (as I understand it) to be consistently in their favor on issues, direction of the country, approval ratings, etc..

            On this torture thing, where was the gameplan?  Was there any gameplan at all, beyond offering a few amendments that we know will get shot down and making some stirring speeches, that undoubtedly are big hits on cspan?  Clearly the Pubs had a game plan that they followed flawlessly.

            Coming into this week, Clinton gave the Dems a brilliant sendoff.   Now look at us.  We are demoralized, many of us.  We look ineffectual and basically that's exactly what we seem to be.  Less than a week later we've blown a lot of what Clinton gave us.  

            It's frustrating as hell.

            But what do I know?  If I ran for election, I couldn't get my housemates to vote for me!

            a hope that may come close to despair

            by epppie on Fri Sep 29, 2006 at 10:52:33 AM PDT

            [ Parent ]

            •  Not to get all self aggrandizing or anything (1+ / 0-)
              Recommended by:
              epppie

              but I did run for office - a pretty long while ago, granted ('92), in Chester County PA for the 19th Senate seat - which was recently actually won by a Democrat in a special election (tickled pink about that!). The district was 2.5 - 1 GOP. I worked my ass off, raised and spent all of about $12k and polled 9% better than the Democratic registration against a former state GOP chair who raised $300k - not that he spent some fraction of it as he made a very short stab at running for Governor in '94, the year Ridge first ran & won.

              Point being, I'm not a novice and have hard knocks experience behind my advice.

              Democracy is a contact sport...

              by jsmagid on Fri Sep 29, 2006 at 10:59:57 AM PDT

              [ Parent ]

  •  Republican Foreign Policy Incompetence (1+ / 0-)
    Recommended by:
    4Freedom

    Five years since Afganistan, about four since "Mission Accomplished" (not) and recruitment is down! How unpatriotic. It's a Volunteer Army, right?
    My estimates of  published "Honor Roll of US Armed Forces Members Killed in Iraq and Afganistan" show at least 40% and, I believe, closer to 50% of them to be 26 years of age or older. These are the Sergeants and Officers of our National Guard and regular troops and their absence surely must be a detriment to effectiveness of these units no how many times  they are called for additional duty. New recruits take time to train and lomger to gain the experience that these casualties have provided. It's time to think of that nasty word "DRAFT". However, in this time and age, we would have to have an Universal Selective Service that includes women! A complicated system of combat and support duty (such as VA Hospital service, teachers in 3rd world and US rural environments, Natural Disaster relief, etc., etc.) with, perhaps, shorter terms of service for combat service. A fine mess this current, foreign "Foreign Policy" has got us into.

  •  No, no, no!!! And a thousand times no... (0+ / 0-)
    Elections are not won by pointing out the flaws in someone's argument.

    They are won by giving someone a reason to vote for you.

    Here it is in a nutshell:

    I WILL MAKE YOU SAFE

    That is it. Appealing to the child in everyone by telling them that the big bad UNKNOWN will be stopped by them.

    So how do you counter?

    I WILL MAKE YOU SAFE, HAVE A JOB, AND HAVE HEALTHCARE

    Trying to argue that their point is wrong, etc. is a waste of time. Elections are not won through Lincoln-Douglas debates (GOD I wish they were!), they are won through emotions. Lois at the whiteboard? Christ, I'm ALREADY asleep.

    No, what you need is this: Whiteboard with "Gerlach: I WILL MAKE YOU SAFE" and Murphy is walking by, stops, picks up a marker and writes:

    I WILL MAKE YOU SAFE, GIVE YOU A JOB, AND PROVIDE YOU WITH HEALTHCARE

    Close with "Murphy for Congress. It's a no brainer."

    Because that is REALLY what you want to say.

    Feloneous

    •  exactly! (0+ / 0-)

      I remember a Bill Clinton interview, and he said why Bush "won" in 2000.Bush promised to give everything Clinton gave (minus the BJ) PLUS tax cuts. And something plus tax cuts beats something. So like you said, Republicans are promising safety, we promise safety, PLUS; heath care, higher minimum wage, cleaner air, better education, etc. Thanks for an excellent observation/suggestion!

    •  I never said I was a marketing (0+ / 0-)

      expert - just priming the pump to get things started.

      Thanks much for the definite improvement.

      Democracy is a contact sport...

      by jsmagid on Fri Sep 29, 2006 at 11:31:20 AM PDT

      [ Parent ]

      •  Neither am I, I just sell hay... (0+ / 0-)
        As a side business (very small side business!).

        While others are promising clean, burr free hay, mine has a headline (in largish font):

        HORSES LOVE IT

        Okay, so now I gotta see why horses love it.

        In college, I was taught in economics that hardest thing to sell was flour. Why? Because it is pretty much a homogenous product. Flour Brand A was pretty much exactly like Flour Brand B. You don't make enough money off of it to hire sports stars to hawk it, so what do you do?

        Emphasize something associated with it.

        Our candidates are different than their candidates. But, on the TV, they are unknowns. So we have to do like the flour.

        Sell them WHY to vote. Not to give us your vote because you hate Joe Repub. (which is a horrid reason anyway). Remember "Anyone but Bush"? Lousy reason.

        WE DON'T WANT TO INSPIRE HATE. THAT IS BAD.

        What we want to inspire is a genuine desire to vote FOR someone because we BELIEVE in their policies.

        LOIS. SECURITY. JOBS. HEALTHCARE. SHE CAN HANDLE MORE THAN ONE PROBLEM.

        See, in the above sentence I inferred that security, jobs and healthcare are problems in this country (which they are). This puts the Republican on the defensive. Now he has to explain why security sucks, the only jobs have been in the healthcare industry, and why 45 million do without said healthcare.

        She then can come back with facts. But at this point the CW will be that she is about all three and he is only about one.

        But the key is she still has to stay on message. In other words, the soundbite must be "Security, Jobs, and Healthcare. I will deliver."

        Just my two cents. Personally, that gets me excited. Then she better have details (for the geek in me). That gets me more excited.

        In other words, her ads should counter with POSITIVE speech. Negative helps at times, but this country is too down for it.

        Just my two cents.

        Feloneous

        "Just one hay rancher in Texas who writes software to pay for it..."

    •  very good point. I agree 200% (0+ / 0-)

      you have to give them a reason to vote FOR you.  

      A recent FBI search warrant reveals Republicans refer to themselves as the
      Corrupt Bastards Club

      by 8ackgr0und N015e on Fri Sep 29, 2006 at 01:29:20 PM PDT

      [ Parent ]

  •  I read this STUPID diary from a political (0+ / 0-)

    ...operative who is dissing another Democratic political organization 5 weeks before the election.

    If I had seen this when it was posted, I would have tagged it Concern Troll.

    What's your real strategy? Helping a Democratic Candidate (do you work for her campaign or are you just a wanna be?) or to criticize Move On?
    Are you just trying to pee in someone else's wheaties? Because when you repeat this crap about Move On, which has been totally over run with Republican trolls, you're doing the GOP's job for them.

    So here we are with you refering to a Move On money solicitation for a candidate as a "whining piece of shit."

    You want a hint how to respond? Don't post any more of these crappy diaries.
    Yes I read all your previous diary blurbs and your websight. Now take your trash somewhere else if you are not smart enough to campaign in a winning matter.

    •  Yes, and screw you and the horse you road in on (0+ / 0-)

      thank you very much.

      I don't work for the campaign, and, as posted elsewhere in this thread, I'm hardly a wanna-be. Believe it or not, I actually take calls from Lois' campaign staff looking for help.

      There is nothing wrong with posting criticism.

      Did I say something like I won't have anything ever to do with MoveOn again? Um, no. Ok, did I say that no one in their right mind would ever send MoveOn another $.05? Uh, well, no. Did I say that they missed a great chance to ensure that the money they raised and spent would be as effective as possible? Yup, that was it.

      People deserve to know what the organizations they are contributing to are doing. Which ones are effective and which aren't. What they are good at and what they suck at. I've provided relevant info to help people decide where to put their all to limited resources. And I asked for help in formulating an effective response by my congressional candidate who I've know personally from before she ran in '04 and have contributed hard cash to multiple times and worked hard to help get elected not just this cycle, but last cycle as well.

      What the hell is wrong with that? Rhetorical question as I already know the answer and have little interest in your berating me unjustly.

      Democracy is a contact sport...

      by jsmagid on Tue Oct 03, 2006 at 09:38:33 AM PDT

      [ Parent ]

  •  Something worked! (0+ / 0-)

    NRCC Ad Pulled for Lying about Lois Murphy
    Monday, October 02, 2006

    Narberth, PA—In the most recent and most telling example of Jim Gerlach and the Republican Party’s desperate campaign of lies against Lois Murphy, Comcast has decided to discontinue airing a television ad paid for by the National Republican Congressional Committee (NRCC). The ad was pulled down as a result of the Murphy campaign’s challenge to the veracity of the claims made in the ad. Gerlach’s campaign has already been caught lying several times, causing newspapers to correct his campaign’s gross distortions of Lois’ positions.
    more...

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