I'm irate enough to take a packet of voter registration forms to the first night showing, and work the crowd exiting the theater. Of course, the local showing is at an art-house on a city street, so I can work from the sidewalk, and not have to worry about mall rules.
This seems like a good demographic for VR: theater-goers tend youngish, and youngish tends to be unregistered.
Whaddaya think? Anybody with me?