I didn't write it, and I don't care about the whole Mac/PC thing either.
The computer as a tool.
I don't name my cars, probably because I'm an engineer.
However, a well written slam of ANYTHING is a joy to behold.
Rex Reed's movie reviews are like that. I disagree with his opinions, but I love to read about movies that he hates.
That being said, you have not been truly snarked with any until you get slammed by someone from the UK. Beneath the manners, there are some REALLLY SHARP teeth.
In one article, he has out snarked a whole month of Kos diaries.
This comes from Charlie Booker, writing for the Grauniad (Guardian).
I hate Macs
Charlie Brooker
Monday February 5, 2007
The Guardian
. . . you surely can't have failed to notice the current Apple Macintosh campaign starring David Mitchell and Robert Webb, which has taken over magazines, newspapers and the internet in a series of brutal coordinated attacks aimed at causing massive loss of resistance.
(more fair use excerpts after flip)
"Hello, I'm a Mac," says Webb.
"And I'm a PC," adds Mitchell.
They then perform a small comic vignette aimed at highlighting the differences between the two computers. So in one, the PC has a "nasty virus" that makes him sneeze like a plague victim; in another, he keeps freezing up and having to reboot. This is a subtle way of saying PCs are unreliable. Mitchell, incidentally, is wearing a nerdy, conservative suit throughout, while Webb is dressed in laid-back contemporary casual wear. This is a subtle way of saying Macs are cool.
The ads are adapted from a near-identical American campaign - the only difference is the use of Mitchell and Webb. They are a logical choice in one sense (everyone likes them), but a curious choice in another, since they are best known for the television series Peep Show - probably the best sitcom of the past five years - in which Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur. So when you see the ads, you think, "PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers." In other words, IT IS A DEVASTATINGLY ACCURATE CAMPAIGN. (emphasis mine)
I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who don't use Macs but sometimes wish they did. Macs are GLORIFIED FISHER-PRICE ACTIVITY CENTRES FOR ADULTS(again, emphasis mine); computers for scaredy cats too nervous to learn how proper computers work; computers for people who earnestly believe in feng shui.
and on to the concluding paragraph
Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose. If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality. A mental illness, maybe - but not a personality. Of course, that hasn't stopped me slagging off Mac owners, with a series of sweeping generalisations, for the past 900 words, but that is what the ads do to PCs. Besides, that's what we PC owners are like - unreliable, idiosyncratic and gleefully unfair. And if you'll excuse me now, I feel an unexpected crash coming.
I'm at the limit of fair use, so I'll just leave it here.
Go the the link and read the full article.