A while ago I was responding to a dairy on advice for starting up a new district blog, and the comments turned into a diary. This is the latest reincarnation of that piece with several updates including; blogsunited06, HitTail, 50 State Blog Network, 2008 Race Tracker and Pingoat.
I jumped into political blogging on my own in Dec '05 over at NY13 and it has become my obsession of sorts. Now I am no expert, thus that is partially why this is a 'how to be an amateur blogger' post, so part of the intent is to gather additional advice from more seasoned campaign bloggers. Most of this is more procedure and structure based suggestions on blogging, more so than advice on what to cover, but any and all advice is welcome.
1. Subscribe to a Google News RSS feed - If you do an adavanced search on Google News you can set some nice parameters for what kind of news you want to hear about. For blogs focused on a particular race I suggest both candidates names, district race (NY13), etc. This will filter all news articles to you that mention your search items. After you click search to get your results there will be an RSS link on the left side just to this specific search parameter. It will make your life a lot easier. This has proven invaluable because there are too many news sources for a small blog operation like my own to keep track of.
2. Get your blog name out there - Writing stories or cross postings on related blogs, the later will be more beneficial. If there is a state wide blog, introduce yourself and see if they will let you guest blog. In NY there is The Albany Project where several bloggers who cover the various state races and politics. If you don't have a state wide blog aggregate like this, then step number two after you make your blog known is starting a state group blog.
50 State Blog Network - BlogPac has stepped up and is organizing an effort to have state-based community blogs identified or created in all 50 states. For more on the project and see if your state already has a state-based blog identified see their post at MyDD. I can't find a permanent link to this project on BlogPac, so this post may be outdated.
Blogs United - Our focus is on supporting and connecting local political blogs with each other, with fresh ideas from the broader netroots and with offline political activists.
3. Use your newspaper's sites - If they have message boards or blogs of their own, start posting on there with links to your blog. Also try writing some op-ed pieces if you are motivated and let them know you are a local blogger who is covering the race. The Staten Island Advance, the largest local paper in the NY13 district has a political forum on their website. There are many active participants here that I can reach out to with cross posting, if it is a very short post, or snippets, always with links back to my blog to draw in new readers.
4. Post frequently - I started posting long intricate posts and managed one a every day or every two days. Recently I started doing 4-5 brief entries that are concise and have seen traffic increase and lots of local linking. Finding recurring topics can make your life easier. One of my daily posts is a simple day count on how long the incumbent has refused to accept a debate schedule. It keeps the topic out there, and doesn't require much research preparation.
5. Introduce yourself to the campaign - Once you get started let the campaign know you are out there. Make sure you subscribe to their email list, and you might want to drop their Press Secretary an email and see if there is a specific press release email list you can get on. Of course meeting your candidate at an event never hurts.
6. Know the candidate you are challenging - Make sure you subscribe to your challengers email lists to keep tabs on what they are saying and doing. In addition I find it useful to download all the photos the candidate has publicly on their website. There has been too many stories recently that have come out because of public photos, like an incumbent with Jack Abramoff or even the President. If you know what they have online it will be easy to tell if they try to scrub their site of evidence of friendships.
7. Get your blog listed on various political group blogs -
Lefty Blogs
Here is how to add your blog to LeftyBlogs
Ourcongress.org
Sourcewatch.org runs Congresspedia, a Congress based wiki that lists related blogs to each member of Congress, such as this one for Vito Fossella
2008 Race Tracker, a new wiki with a page dedicated to each congressional district and speculation about challengers.
8. Familiarize yourself with Technorati - This was a slightly more advanced step when I first got started, but it is a necessity. http://technorati.com/
"Technorati is the recognized authority on what's going on in the world of weblogs. We help people search for, surface, and organize bloggers and their daily posts."
So it is basically a Google search engine for blogs. It knows when you post and tells the world if you have tagged your blog sensibly.
On the home page, on the left hand side is a button "Claim my blog". After you click through and set up your blog info you get to set various tags for your blog, just as you tag a diary here on kos. Use your tags! Use incumbent and challenger names, districts or office abbreviations (NY13 or NY-Sen) as we use. I also use a local georgraphic names (i.e. Staten Island), Congress, Democrat, Corruption. Update them if needed as your blog grows.
9. Pinging - Pinging tells feed sites that your blog has been updated, prompting an immediate crawl of your site.
Technorati
The Technorati engine can be a little slow realizing when you have posted a new entry, so if you have the time 'ping' them. This tells them to go look at your site for updates, and expedites getting it into their system.
Pingoat
"Pingoat is a service that pings or notifies a number of services that keep track of weblogs and publish them. By pinging, you let the services know that your blog has been updated and hence, they crawl and index your site, publishing your blog contents, thus increasing your blog's popularity. " Pingoat automatically will ping up to 50 sites for you, including technorati, feedburner, newsgator, the list goes on. You can select which of the sites you want to set it to automatically ping. After registering your url you are provided with a link you can bookmark, that will automatically trigger a ping when you visit the site, with no additional work on your part needed.
10. Image hosting sites - You can upload your images to these sites, and they provide you with html image source code to cut and paste into your posting to display any photo you want.
Photo Bucket
Image Shack
Upload File
11. Understand your traffic -
Sitemeter
Use a program like sitemeter to view traffic patterns for your blog. One benefit to this, aside from understanding traffic patterns, is using the 'By Referrals' option to see what sites are referring traffic to your blog. If you have an influx of traffic from another blog it is always good to know why they are sending you traffic and if appropriate reciprocate. Also if you follow the referral links to search engines you can see what people are searching for when they found your blog. This may give you an idea of what kind of information people are looking for. For example one of my hits toady from Google was a search for "Fossella Veterans" (Fossella being the Republican incumbent) and the viewer clicked through to my post on Fossella's failures on National Security, specifically under funding Veterans benefits.
HitTail
This is a new search analysis site I came across. It is currently in Beta testing, however you can still register and use it. HitTail uses a concept called Long Tail "where the vast majority of statistically less popular items so significantly outweigh the tall head of popular content that there is actually more value to be mined from this "long tail" than the value of the popular items." downloadsquad.com The idea is that the less popular search phrases being used to find your blog/site cumulatively are larger than the sum of the most popular/regular search phrases. HitTail makes repeated notation that they are not an analytic sit software, but instead will help you understand what to cover by understanding these lesser searched items in the 'long tail' of your search driven traffic. Registering for HitTail is easy and just requires a username, password, email address and url. You do not need to supply any additional information if you do not desire. After that, there is one line of javascript code you need to place in the body text of your site. This works in Blogger as well as many other blog sites.
12. Understanding Google - Read up on Google bombs if you are not familiar with them. One benefit of frequent blogging on a subject is that if done correctly it can raise your blog in terms of relevance on a google search. One easy way to do this is to control a search term by constantly hyper-linking it to a specific URL. For instance whenever I reference Rep. Vito Fossella in my posts I link his name to this great NY Daily News article such as Rep. Vito Fossella. By continually doing this I have a small impact in keeping that story in the top 5 returns on Google for the search term "Rep. Vito Fossella". (updated) This article is now regularly #2 or 3, behind Rep. Fossella's own Congressional website. Google has recently announced they have changed their search algorithm to prevent Google Bombing, so this may not be as effective as it was in the past.