The Project for Excellence in Journalism just published the results of their study of news coverage for the first quarter of 2007. The breakdown of stories covered, and the amount of time dedicated to those stories, reveals the priorities of the three main cable news networks. The standout amongst the statistics is that Fox News broadcast significantly less coverage of the war in Iraq than MSNBC or CNN. In fact, Fox devoted less than half the airtime to the subject than MSNBC, whose coverage led the pack.
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The Internet's Chronicle Of Media Decay.
Percent of Newshole Devoted Three Major Stories on Cable TV
Dec. 31, '06 - Mar. 31, '07
| Iraq War Total | 2008 Presidential Campaign | U.S. Attorney Firing | Anna Nicole Smith |
MSNBC | 31 | 14 | 8 | 6 |
CNN | 25 | 7 | 4 | 4 |
Fox News | 15 | 9 | 2 | 10 |
All Cable | 23% | 9% | 5% | 7% |
There is probably no one who would dispute that the war in Iraq, and the Washington debates fueled by it, is the single most important news event of the year (and several preceding years). It dominated the media producing about three times as much coverage as the next most covered story. And yet Fox relegates it to an also-ran, preferring to spend nearly as much time on Anna Nicole Smith as on the war.
Fox also minimized the most serious parade of scandal that has faced the U.S. Justice Department since the Nixon Administration (see John Mitchell and the Saturday Night Massacre). Practically ignoring the scandal surrounding Attorney General Alberto Gonzales and the firing of U.S. Attorneys by a partisanly-motivated Justice Department, the 2% of airtime Fox afforded the affair was half of what CNN gave it and a quarter of MSNBC's scheduling.
The one area in which Fox excelled was in coverage of departed pin-up/heiress, Anna Nicole Smith. Fox’s coverage of Smith approximately doubled the coverage of CNN and MSNBC. Now we know why they had to leave the war footage on the cutting room floor.
These results are an affirmation of the Fox slogan, "We Report, You Decide," so long as you leave out the first part. However, this may be consistent with their programming strategy which appears to be to drain their reports of as much substance as possible so that you are left unable to decide.
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