Skip to main content

President Bush announced his international development agenda yesterday, making headlines for declaring that the world’s wealthiest countries should talk about climate change.  As an atmospheric scientist who analyzes the language of political discourse, I would like to share my perspective on what was said (and not said) in his proposal.

There are two major themes in his speech.  First, he promoted the development of clean energy technologies to replace conventional fuels and production practices.  And second, he recommended the elimination of "tariffs and other barriers to clean energy technologies" to promote the spread of these wonders of modern science.  All of this was embedded within a story of American compassion to bring prosperity to the world’s poor.

Let’s have a look at these ideas more closely.

This article is cross-posted at Rockridge Nation.

Bush is using his story of climate change to frame the debate. At first blush, President Bush’s story appears to frame climate change in progressive language. He appears to be in tune with the majority of Americans who want something substantive done about the climate crisis.  Looking closer, his framing of the climate change issue will likely lead to business as usual—more trade and technology instead of a regulated market that greatly reduces carbon pollution.  Business as usual will continue to make matters worse.

Weaving Together a Tale of Fancy
Throughout his speech President Bush presents his arguments in the form of a story.  By extracting segments in the order they were presented, we can reconstruct the central theme of his story to see how his argument works.  The story begins:

"We are a compassionate nation.  When Americans see suffering and know that our country can help stop it, they expect our government to respond."

The backdrop for the story is the basic goodness of Americans who empathize with the suffering of others and feel a responsibility to relieve their suffering.  It may come as a surprise that these are the core values of progressives!  But it shouldn’t because progressive values are traditional American values and most Americans are too progressive to accept the conservative agenda directly.

He goes on to say:

"Bringing progress and prosperity to struggling nations requires opening new opportunities for trade...but it’s important for members of Congress and the people of this country to understand free trade is the best way to lift people out of poverty."
(Italics added)

The story builds with the assertion that our problems will be solved by removing trade barriers to facilitate the transfer of wealth from rich nations to the poor people of the world.  This context is then applied to the problem of climate change:

"Bringing progress and prosperity to struggling nations requires growing amounts of energy...we need to harness the power of technology to help nations meet their growing energy needs while protecting the environment and addressing the challenge of global climate change."
(Italics added)

The problem that has been established – that good-hearted Americans must relieve the suffering of the world’s poor by removing trade barriers – is resolved in this story by promoting technological development in the marketplace.  The market is not referenced explicitly, arising instead as part of the context involving trade barriers as a form of market regulation.

Getting Our Stories Straight
Bush informs us that "the way to meet this challenge of energy and global climate change is through technology."  This frames the debate by defining the problem as being a lack of adequate ingenuity in the R&D department.  After being told for years that the body of knowledge accumulated by scientists is not trustworthy – if those scientists happen to study the atmosphere – we are now reassured that the authority of science will save the day.  But only if the authority promotes free market capitalism!

How can this inconsistency exist?  It arises through the use of stories to shape arguments.  Here is the story that has dominated skeptical views about climate action for a number of years:

Once upon a time there were a few people under the impression that something bad was happening to our planet’s climate system.  They banded together with like-minded friends and formed a coalition to scare us with a fantastic doomsday scenario.  Luckily, we have found that the warming they were talking about is not such a big problem.  Heck, it might even be a hoax perpetuated by the Climate Change Cult.  

This story no longer holds sway, thanks to the efforts of people like Al Gore who tell a different story:

A message has arrived that carries with it an inconvenient truth.  We are in the midst of a climate crisis and have a moral obligation to keep future generations out of harm’s way.  The consequences of inaction are unacceptable.  The crisis is our responsibility because we care about the health of our children and grandchildren.  The operators of the Industrial Machine are to blame for the crisis and the global warming pollution must be cleaned up.  We are all operators of the industrial machine!  This is not a political issue, it is a moral issue.


We are no longer fooled by the first story, even though Michael Crichton is still an active promoter of it.  Thus, it is necessary for Bush to tell a different story.  There are a number of key players, including clean coal technologies, safe nuclear power, battery research, and biodiesel fuel.  Each of these is recommended in Bush’s speech.

The story we are told by Bush is that the villainous dirty energy is polluting our air and threatening the future of our civilization.  Our hero, clean energy technology, is here to save the day, and luckily "the United States is in the lead."  The story looks something like this:

In times past, there were many dirty technologies that plagued our air and changed our climate.  The compassionate United States brings progress and prosperity to save the day through free market mechanisms that promote innovative new clean technologies.  By investing in these technologies, we can avert crisis and move forth into a better world.  This means we need to focus our efforts on the elimination of trade barriers and tariffs so that we can afford to share these new technologies out of the goodness of our hearts.

The central premise is that a "free market" will fix everything.  This is an interesting claim considering that the market we have now is already quite "free" from trade barriers, and the climate problem is only growing worse!

Hidden Assumptions Made Clear

The hidden assumption behind this story is that we can consume all of the energy that we want (with a disproportionate share going to Americans) as long as the technologies are clean and the market is unregulated.  

This idea of opening trade routes and funding industrial research keeps our attention away from the real problems associated with the climate crisis.  There is no mention of rising sea levels, contamination of municipal drinking water, massive migrations of refugees, or disturbances of food production by shifting climate.  The problem of population is nowhere to be found.  And, of course, there is nothing at all about energy consumption.

Sometimes the things that are not said are more important than the things that are.  By presuming that new technologies will save the day, we needn’t be bothered with the pesky details of real climate change.

This sure sounds like business as usual to me.

Written by Joe Brewer, a Rockridge Institute Fellow. Founded by George Lakoff, the Rockridge Institute is a progressive political think tank reclaiming the political debate through the application of cognitive science, neuroscience, and linguistics to a broad range of concerns. The Rockridge Institute depends upon support from the progressive community.

Originally posted to joe at rockridgeinstitute on Fri Jun 01, 2007 at 01:22 PM PDT.


How do you feel about the fact that conservatives hijack progressive values to disarm the populace?

4%1 votes
20%5 votes
0%0 votes
0%0 votes
76%19 votes

| 25 votes | Vote | Results

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site