I haven't seen a diary like this...if there's been one, my bad. But, I just started reading a new book today, "Microtrends" by Mark J. Penn. Penn is the guy who identified "Soccer Moms" as a crucial constituency in Clinton's 1996 reelection campaign.
In the book he identifies more than 70 mocrotrends in religion, leisure, politics, and family. A few:
- people are retiring but continuing to work
- Teens are returning to knitting (!)
- Women are driving technology
In any event, it looks like it's going to be a great read.
So...I'm curious ... what are you reading?