Daily Kos

Stop the flood of catalogs

Tue Oct 09, 2007 at 09:31:42 AM PDT

Few things piss me off more as I try to live an environmentally sound life (to the best of my abilities) than the flood of catalogs that seem to invade my mailbox on a daily basis. I don't request the damn things, yet somehow they seem to find their way. I subscribed to Sunset magazine, and next thing I knew they'd sold my address to every furniture and garden retailer on the West Coast. I subscribed to Bicycling and Recording and Architectural Digest, and the flood deepened. Then someone gave us a gift subscription to Parenting magazine, and you can't believe the crap that generated.

God forbid I buy something at online merchant, since they respond to my obvious wired habits by sending me a dead-tree version of what I was using online. And really, does Victoria's Secret need to send out multiple pieces per week? (No. They don't. I don't care how hot the models are.)

Enter Catalog Choice, a project endorsed by the NRDC and the National Wildlife Council to help stem this wasteful practice.

You enter your personal information, check off the catalogs you receive from a list, and they contact those merchants and ask that they stop sending you their crap. And the real impact of participating and spreading the word could be huge:

The production and disposal of direct mail alone consumes more energy than 3 million cars.

Over eight million tons of trees are consumed each year in the production of paper catalogs.

Disgusting for a "product" that few people ask for, and even fewer need.

Update: Some of you are having trouble finishing the sign-up process. So did I. I guess "beta" means beta. Maybe it's a bug, maybe it's too much traffic. I dropped them a line.

From the comments, there were several recommendations for Green Dimes, which seeks to curb ALL junk mail. I'll be checking them out as well.

Update II: They found the bug that kept me and some of you from registering. I was able to register fine.

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