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Hello. This is a cross-post from the earthfamilyalpha on the importance of being more specific about what exactly we are trying to save. It is a frameme, meaning that we want to present a frame that goes viral. Perhaps that is too wonky or redundant a word to try and coin, but hey...

In this case, we want people to see the glass wall of their delicate home on earth. There's more below, or if you make it to the original post, there is a great picture that illustrates everything I'm trying to say, and a video of Herman Daly driving the point home.

Save the planet? Save the halo. The third rock orbiting the sun is going to be just fine. It's the biosphere, our thin wisp life, water and air clinging to that rock that we need to worry about.

This is an advertising issue, pure and simple. Use terms like "planet", "earth" and "world" and people visualize some huge indestructible ball that can absorb abuse like a Ford truck.

We need to stop talking about the blue marble, and start emphasizing the thin shell of human life between The Dead Sea (elevation negative 1360 feet) and Llasa, Tibet (elevation 12,002). If we can do that, then the advice about not dumping where you breathe might start to make sense.

Let's sell a little thought experiment. The diameter of the earth is nearly eight thousand miles. Let's be very generous and say that the oxygen rich shell around the earth is about 4 miles above sea level, the height at which a mountain climber typically requires oxygen on Everest.

That means that for a representational planet 1 meter thick, the space that air breathers occupy, is about a 0.5 millimeter halo. Paint the earth a dark solid color, and bring up that halo as a light blue.

We need to show people that this thin blue line is where we live, under the thinning atmosphere that extends about another centimeter.

Once we move people's vision from the big ball of matter beneath our feet to the very delicate place where we actually live, then it will be easier to intuitively convince them that millions and millions of cars and smokestacks and power plants chugging away for a century could produce enough CO2 to act like plastic wrap on our breathable space.

So talk about the halo, talk about the biosphere, talk about our breathing space, but stop talking about the planet. It's going to hurtle around the sun just fine, with or without us.

Personally, I would prefer that we call the biosphere, "the halo", because the visual and spiritual imagery are better, and the word and syllables are graceful and simple, whereas "biosphere" seems somewhat more technical and clunky, but to each their own.

Just stop talking about the rock: eliminate the planet, the world and the earth from the list of things needing to be saved.

By the way, if someone can direct me to the first person to call the biosphere, "halo", I will be happy to credit them. I am not the first to use this term, but I was unable to discover if this author, or someone else was the originator.

(Shoutout to MTmofo for answering my open thread call in a time of need about the "html thingie" and for speaking the kind of language I can understand. Now that's what the handle's talking about.)

Originally posted to respectisthehub on Sun Nov 11, 2007 at 11:30 PM PST.



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Comment Preferences

  •  All Mojo to MTmofo. nt (4+ / 0-)

    Formerly doing business as

    by respectisthehub on Sun Nov 11, 2007 at 11:35:54 PM PST

  •  That's a great way to say it. (1+ / 0-)
    Recommended by:

    It does require getting the term out into universal acceptance, which is nearly impossible unless the idea is actually so forceful that it goes viral on its own, in which case it doesn't need help. Advertising helps immensely but the interests which have the money to do that do not want to push this idea even though it is in their best interest in the long term. Businesses do not think in the long term here; they think only in quarterly reports. How many CEO's plan to be with the same company in twenty years?

    Today’s Corporate Worship Hour is brought to you by the Grotto of Perpetual Deniability.

    by Tyrannocaster on Mon Nov 12, 2007 at 06:44:07 AM PST

    •  Thanks so much for coming by! (1+ / 0-)
      Recommended by:

      I was getting ready to send the band home and put away the food.

      Formerly doing business as

      by respectisthehub on Mon Nov 12, 2007 at 07:35:14 AM PST

      [ Parent ]

      •  I think the idea is totally worthwhile (1+ / 0-)
        Recommended by:

        "Save the halo" is a good line. However, the lack of comments is not encouraging so maybe it only really resonates with a small percentage of people. (At least that's apparently true around this site, anyway.) Certainly that could be changed but I think it would require money, leading to the observation I've already made.

        You really need effective guerilla marketing for this, I guess.

        Today’s Corporate Worship Hour is brought to you by the Grotto of Perpetual Deniability.

        by Tyrannocaster on Mon Nov 12, 2007 at 07:56:43 AM PST

        [ Parent ]

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