Go to
http://www.thislife.org/ click on the audio and clear an hour for yourself.
Then make sure everyone you know does the same and deseminate this.
This is simply the most clear approachable piece I have heard on the topic, and I want to make sure as many people as possible listen. If this has already been posted, recommend that post up, if not, recommend this one. Either way make sure this audio makes the recommended list, it is important to make sure this gets a wide audience.