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Al Gore’s Historical Template: Habermas’s “Public Sphere”

Sat Jun 02, 2007 at 06:53:58 PM PDT

Al Gore’s The Assault On Reason is largely an extended critique of the Bush administration’s policies.  But, in suggesting in his introduction that Chapters 1 through 5 of The Assualt On Reason, the first half of his book, would be about the "enemies of reason," Gore suggests a theory of the media, of history, and of reason that identifies Jurgen Habermas’ characterization of "the refeudalization of the public sphere" as a trend of the present era of politics (18).  So for this book review I will consider both Gore’s (2007) book and Habermas’s (1962, originally) book as analyses of media history.  Here I will concentrate upon the similarities of Gore’s template to Habermas’s.

(Of the diaries that have been written about Gore's book, let me grant some kudos: first to algebrateacher for trying to put together a study guide, Nonpartisan's attempt to fit Gore into the Progressive legacy, jamesboyce's  note on E. J. Dionne, and of course teacherken's long moving diary.)

Introduction:  Al Gore’s The Assault On Reason is mostly about the Bush administration.  But it’s also about, as its title suggests, "reason."  The first five chapters designate supposed "threats to reason," such as fear, dogmatism, the conquest of the "public sphere" by the wealthy, the spread of lies, and government violations of individual rights.  The concentration of all of these "threats to reason" in the Bush administration, Gore argues, leads to three negative outcomes: America is less secure, abrupt climate change threatens the globe’s ecosystems, and American democracy is threatened.  

As a counterweight to the Bush administration, Gore suggests that the Internet will at some point make an effective "public sphere," reinvigorating the "conversation of democracy":

In fact, the Internet is perhaps the greatest source of home for reestablishing an open communications environment in which the conversation of democracy can flourish.  The ideas that individuals contribute are dealt with, in the main, according to the rules of a meritocracy of ideas.  It is the most interactive medium in history and the one with the greatest potential for connecting individuals to one another and to a universe of knowledge.  (260)

Behind Gore’s critique of Bush, then, is a history of communication media.  The introduction even contains a sustained critique of the theories of Marshall McLuhan, who was (in North America in the 1960s, at least) the world’s most famous media historian and who had a theory of "cool" and of "hot" media (20).  In this history, the print media promoted a "public sphere" in an earlier era, television is a harmful enabler to Bush in the current era, and the Internet has the potential to bring back democracy to America.

The theory of the media that would seem to most thoroughly inform Gore’s notion of an "assault on reason" (and thus his critique of Bush) is that given by Jurgen Habermas in his early (1962) book Structural Transformation of the Public Sphere, whence Gore’s citation of the "refeudalization of the public sphere" on p. 18 of The Assault on Reason.  Gore’s Habermasian idealism goes all the way down to his interest in the notion of the "unforced force of the better argument" that one sees in Habermas’ later works on argumentation.  But, generally, Gore sees his work as a contribution to the "public sphere" that is mentioned in the abovecited early Habermas work.  In order to see Gore’s adoption of Habermas’ (1962) historical template, I will discuss Structural Transformation of the Public Sphere and then situate the argument of The Assault on Reason within its premises.


(photo courtesy of mimax via creative commons)

Habermas: Habermas’s Structural Transformation of the Public Sphere can be argued in a nutshell: The historical appearance of the "public sphere" has a distant echo in Classical Athens, to be sure, but its modern appearance comes with the separation of the "public" and the "private" in the early eras of capitalism, most specifically in the 18th and 19th centuries.  The "traffic in commodities and news" (17), which expands at the beginning of the capitalist era in the 16th and 17th centuries, later becomes a "public sphere" with the proliferation of newspapers, leaflets, and other forms of literary culture.  The main distinction of the "public sphere," and of the "civil society" which participated in it, was that it was a forum in which "civil society" could criticize the state.  The actual places where this criticism were performed were the literary salons of early modernity and, essentially, the Victorian coffeehouse, where "public opinion" could be voiced.

Now, this historical "public sphere" was marked by gender and class exclusions.  this is why Habermas calls it the "bourgeois public sphere," and it's why historians like Mary P. Ryan note in Habermas and the Public Sphere that "women were patently excluded from the bourgeois public sphere, that ideal historical type that Habermas traced to the eighteenth century, and were even read out of the fiction of the public by virtue of their ideological consignment to a separate realm called the private."  But within the clubs, the coffeehouses, the salons, matters of status were disregarded (36).  Generally, however, the bourgeoisie were the "public" which constituted "civil society," with the working class peering in from the outside.  Habermas goes into detail about the developments in literary life that reflected the development of the public sphere.

However, Habermas tells us that as the economy of capitalist society was transformed by the consolidation of corporate power, the "public sphere" was transformed into a mass society, in which the public and the private were no longer held separate.  The most important political difference between the "public sphere" and mass society is reflected in the author’s heading, "From a Culture-Debating to a Culture-Consuming Public."  In this development, we are told that "the public sphere in the world of letters was replaced by the pseudo-public or sham-private world of culture consumption." (160)  Participation in public life, for Habermas, becomes just another form of commodity consumption, and political meaning is lost in the spatial dominance of market culture. (164)  Political consensus formation in consumer society, we are told,

...ensures a kind of pressure of nonpublic opinion upon the government to satisfy the real needs of the population in order to avoid a risky loss of popularity. On the other hand, it prevents the formation of a public opinion in the strict sense.  For inasmuch as important political decisions are made for manipulative purposes (without, of course, for this reason being factually less consequential) and are introduced with consummate propagandistic skill as publicity vehicles into a public sphere manufactured for show, they remain removed qua political decisions from both a public process of rational argumentation and the possibility of a plebicitary vote of no confidence in the awareness of precisely defined alternatives.  (221)

Thus public opinion becomes an object of domination "even when it forces (the dominators) to make concessions or to reorient itself.  It is not bound to rules of public discussion or forms of verbalization in general, nor need it be concerned with political problems or even addressed to political authorities." (243)

Now, one can see Bush from Habermas's (1962) perspective as someone trying to use the tools of media manipulation to make the Presidency into a complete autocracy.  In Habermas's (1962) sense, Bush is completing a trend that was there as a potential since the first days of universal access to radio or television.  Bush, then, can easily be seen as the ultimate consequence of what Herman and Chomsky call "manufacturing consent."  The general insinuation of this type of history is that the public sphere was useful for the triumph of the bourgeoisie in their struggle with the old aristocracies of Europe but, once its rights had spread to the rest of the public, it became absorbed in the "consumer" dispensation described above by Habermas.  So let's see, then, what Al Gore makes of the template of the (bourgeois) public sphere.


(Photo courtesy of Matthew Bradley via Creative Commons)

Gore: In The Assault on Reason, Gore puts aside the class content and economic analysis of Habermas's earlier analysis, and attempts to make a case for this historical template based on media history.  Gore's version of this history is stated in its most Habermasian vein on pp. 130-131:

African Americans, Native Americans, and women were not included in the circle of respect two centuries ago, of course.  And in reality, access to the public forum was much more freely available to educated elites than to the average person.  Even though literacy rates were high in the late eighteenth century, illiteracy was a barrier for many then, as it is for many Americans still.

Nevertheless, with the dominance of television over the printing press and the continued infancy of the Internet in its development as a serious competitor to television, we have temporarily lost a common meeting place in the public forum where powerful ideas from individuals have the potential to sway the opinions of millions and generate genuine political change.  What has emerged in its place is a very different kind of public forum -- one in which individuals are constantly flattered but rarely listened to.  When the consent of the governed is manufactured and manipulated by marketers and propagandists, reason plays a diminished role.  (130-131)

For Gore, the main consolation for this (generally gloomy) picture of history is the Internet, which (of course) wasn't around in 1962 when Jurgen Habermas published Structural Transformation of the Public Sphere:

With each passing month, the Internet is bringing new opportunities for individuals to reassert their historic role in American democracy. (131)

It remains to be seen, however, what historic role in the resolution of the problems of world-historic scope (and Gore's book is full of them) the Internet will play.  (It is, after all, far cheaper to get a TV or radio than to get a computer with an Internet service provider, so we might run into some class-analysis problems in that light.)

Sure, Al Gore's use of this historical template lacks the class analysis, the eye for political economy, that made Habermas's (1962) book so cogent.  Perhaps in this light Gore could consider how the public sphere developed in light of the domination of politics by the wealthy, and re-elaborate on  his discussion at the beginning of Chapter 3 (the "The Politics of Wealth" chapter) where he starts by praising capitalism and then criticizing it.  Gore:

The inner structure of liberty is a double helix: One strand -- political freedom -- spirals upward in tandem with the other strand -- economic freedom.  But the two strands, though intertwined, must remain separate in order for the structure of freedom to maintain its integrity.  If political and economic freedoms have been siblings in the history of liberty, it is the incestuous coupling of wealth and power that poses the  deadliest threat to democracy. (72-73)

I would ask Al Gore to consider that "capitalism" and "economic freedom" mean different things to people of different social classes.  To the poorest among us, "capitalism" means the obligation to pay, and "economic freedom" means having enough money to pay, or at least to be able to make a living without being trapped in debt peonage.  To the wealthiest among us, the "incestuous coupling of wealth and power" IS "economic freedom."  "Capitalism," then, is not equivalent to "economic freedom" for everybody.

I would also like to encourage all readers of this diary, and especially Al Gore should he encounter it, to read some of the derivative works of Habermas's Structural Transformation of the Public Sphere.  My favorites:

Mike Hill and Warren Montag's Masses, Classes, and the Public Sphere
John Forester, ed. Critical Theory and Public Life
Craig Calhoun, ed. Habermas and the Public Sphere

and of course the ever-informative

Rolf Wiggershaus, The Frankfurt School: Its History, Theories, and Political Significance

that's enough for now.

Tags: George W. Bush, Al Gore, Jurgen Habermas, Noam Chomsky, book review, the assault on reason (all tags) :: Previous Tag Versions

Permalink | 36 comments

  •  Superb (5+ / 0-)

    I haven't read Gore's book yet but I thought of Habermas when I heard of it.  I have some disagreements with JH (I'm more postmodern in outlook), but his analysis has been really important.  Great connections here.  Recommend.

  •  Thanks for thoughtful analysis (3+ / 0-)

    I don't have Gore's book yet. But this analysis helps to see how he develops his arguments. What a contrast he is to the media savy politicians.

  •  Interesting diary. (3+ / 0-)

    I will have to read this later in detail.  I have a few books by Habermas at home.

    I agree with this:

    Capitalism," then, is not equivalent to "economic freedom" for everybody.

    "The answer is to end our reliance on carbon-based fuels." Al Gore, 7/17/08

    by TomP on Sat Jun 02, 2007 at 07:27:58 PM PDT

  •  i'm troubled (3+ / 0-)

    by the idea that the internet is some sort of liferaft. all the framers understood the importance of Popular Information, i.e. the common realm all intelligent citizens inhabit. the internet is not that. it is not technology conducive to popular information. and it isn't true that it's more interactive in a political sense: we can watch tv and text informal votes for whatever issue to create consensus.

    i've heard gore utter the phrase "special interests" as i've heard other politicians. we cannot ignore this. special interests also include corporate media, and those interests have an impact on fcc policy.

    in order to lay to rest any assault on reason, media corporations will have to be divested of the publicly-owned broadcast frequencies.

    we can shift all corporate programing over to their cable chennels, and turn abc, cbs, and nbc into elected offices.

    just as the executive is an elected administration, programming groups could be elected to program and newscast on three or four public frequencies. if the group does a good job of covering the world, they'll get re-elected for another term.

    Billion dollar presidential campaigns are for losers.

    by john de herrera on Sat Jun 02, 2007 at 07:28:57 PM PDT

  •  hmmm... (2+ / 0-)

    Recommended by:
    Tigana, One Pissed Off Liberal

    in order to lay to rest any assault on reason, media corporations will have to be divested of the publicly-owned broadcast frequencies.

     Yeah, Hugo Chavez is doing that in Venezuela these days... check out the howls of disapproval...

    "The freeway's concrete way won't show/ you where to run or how to go" -- Jorma Kaukonen

    by Cassiodorus on Sat Jun 02, 2007 at 07:53:17 PM PDT

    •  huh? (3+ / 0-)

      Recommended by:
      Tigana, ormondotvos, Cassiodorus

      the media corporations can program anything they want through cable or digital. surely the spectrum has room for non-corporate broadcasting, no?

      that's all i'm saying. and if chavez is divesting their private broacasters of their spectrum doesn't mean there's only one way things can be done, does it?

      don't you find it a little bothersome when no politician mentions the Fairness Doctrine, or non-existing fcc policy? congress is to inform the fcc how to regulate media. yet the fcc has ideas on the table that will sell the public frequencies to private corporations by confusing information with technology.

      disney and newscorp don't tell us anyting unpleasnt about china because they don't want to get nixed from the market share. this is and example why we need publicly funded newscasts. the internet is a maze of websites and information without non-partisan sites in which you can recount what you saw at the water-coler the next day.

      it's not rocket-science to create channels for information unregulated by private corporations. and of course if you had three channels all racing to get the scoop, in order to be re-elected....

      Billion dollar presidential campaigns are for losers.

      by john de herrera on Sat Jun 02, 2007 at 09:05:17 PM PDT

      [ Parent ]

  •  Great diary! But I've never understood (5+ / 0-)

    why TV is supposed to be so much more destructive to the public sphere compared to print media. I think this is a pretty complex issue, and I rather suspect it was just all too easy for intellectuals at the time of the publication of Habermas' book to demonize the new medium. Both TV and newspapers are unidirectional channels of communication that do not allow the reader/viewer to "talk back" - thereby turning a public into an audience. And both easily lend themselves to manipulation. We know, for example, that the early newspaper tycoons Hearst and Pulitzer plaid a huge role in drumming up public support for the Spanish-American War:

    Hearst's use of "yellow journalism" techniques in his New York Journal to whip up popular support for U.S. military adventurism in Cuba, Puerto Rico and the Philippines in 1898 was also criticized in Upton Sinclair's 1919 book, The Brass Check: A Study of American Journalism. According to Sinclair, Hearst's newspaper employees were "willing by deliberate and shameful lies, made out of whole cloth, to stir nations to enmity and drive them to murderous war." Sinclair also asserted that in the early 20th century Hearst's newspapers lied "remorselessly about radicals," excluded "the word Socialist from their columns" and obeyed "a standing order in all Hearst offices that American Socialism shall never be mentioned favorably." In addition, Sinclair charged that Hearst's "Universal News Bureau" re-wrote the news of the London morning papers in the Hearst office in New York and then fraudulently sent it out to American afternoon newspapers under the by-lines of imaginary names of non-existent "Hearst correspondents" in London, Paris, Venice, Rome, Berlin, etc.

    There is a long history of manipulative newspaper journalism in support of political agendas - from William Randolph Hearst all the way to Judy Miller. What is it, then, that makes TV so different? Is it the consumption thing? Is it the greater power of a visual medium to screw with people's perception of reality? Is it the fact that TV is so much more expensive to produce, and therefore much more subject to economic pressures? Is it all of the above?

    Damn George Bush! Damn everyone that won't damn George Bush! Damn every one that won't put lights in his window and sit up all night damning George Bush!

    by brainwave on Sat Jun 02, 2007 at 08:20:54 PM PDT

    •  Yeah... (3+ / 0-)

      Is it the fact that TV is so much more expensive to produce, and therefore much more subject to economic pressures?

      I think it's this one.

      "The freeway's concrete way won't show/ you where to run or how to go" -- Jorma Kaukonen

      by Cassiodorus on Sat Jun 02, 2007 at 08:26:03 PM PDT

      [ Parent ]

      •  Print media cannot covertly influence (2+ / 0-)

        Recommended by:
        ormondotvos, Cassiodorus

        Print media  cannot covertly influence in the way TV can.
        Television can transmit more than embedded messages and symbolism. TV can make viewers vulnerable to suggestion, perhaps hypnosis and brain wave manipulation.
        McLuhan was right: the medium really is the massage.

        •  just to make that clear... (4+ / 0-)

          In case anyone thinks that "hypnosis and brainwave manipulation" is tinfoil hat territory..

          Study after study shows that TV viewers settle into a trance-like state with characteristic brainwave patterns.  

          The most obvious and mundane explanation is that you're staring at a fixed object for a lengthy period of time, which is a known cause of trance-like states.  The California DMV specifically cautions drivers to avoid fixed-gaze on the road and encourages drivers to shift their gaze frequently while driving in order to remain alert.  

          When you're reading a newspaper or other print material, your eyes are constantly moving, and if you drift off, your uptake of the information drops off (you stop reading as you go into daydream mode or fall asleep).  When you're watching TV or listening to the radio, the input to the senses continues even when you're drifting off or otherwise not paying attention.

          And while it's clear that the ability to absorb "information," in the sense of facts and reasoned arguement, decreases significantly while asleep or in a trance state, the ability to respond emotionally decreases far less.  So you may fall asleep in front of the TV and miss O'Lielly or Hannity's actual words, but you'll still pick up their tone of voice and all of the emotional information it conveys: thereby bypassing the rational mind entirely.  

          What's important about the written word is precisely that it requires a deliberate act of will in order to read.  You have to at least move your eyes across the page or the computer screen, and that is more conducive to reasoned arguements than any medium that can be absorbed passively.  

  •  You're never an easy read Cassiodorus... (3+ / 0-)

    Recommended by:
    brainwave, Tigana, Cassiodorus

    but I always feel smarter for the effort.  

    Thanks for your troubles.  I bet this finds its way to Al Gore.  I bet he'll learn something too.

    "The truth shall set you free - but first it'll piss you off." Gloria Steinem

    Iraq Moratorium

    by One Pissed Off Liberal on Sat Jun 02, 2007 at 08:40:57 PM PDT

  •  The assault on reason (1+ / 0-)

    Recommended by:
    Cassiodorus

    is not new as you say - the public
    discourse has always been tainted with
    propaganda, the objective to persuade, not
    to reveal the truth.

    The assault on science is not new either,
    from the excommunication of Galileo to the Scopes Monkey trials, to the Global warming deniers; we see a strange confluence of war between theology and religion with the profit motive.

    This is the battle for progress - people know that
    it is science that has been the source of our progress all along. Science gets a green light whenever there is a new weapon system, cure for disease, or a better anything -  but science is not welcome to threaten religious beliefs or the position of the powerful. But it is not Science that is the threat - it is reality, the truth itself. The truth can be assaulted and denied for a while, but soon, all will have to turn to science to save them from reality, the religious and the powerful alike - and
    the sooner the better.

  •  Thank you for your compliment. n/t (1+ / 0-)

    Recommended by:
    Cassiodorus

    No, we cannot tolerate even a one-term McCain presidency.

    by algebrateacher on Sun Jun 03, 2007 at 12:33:50 AM PDT

  •  A little rambling and gambling... (1+ / 0-)

    Recommended by:
    Cassiodorus

    First, I think Gore is overrated as a thinker. I thought so when I saw "Inconvenient Truth" and I think so as I watch his mistake causes for global warming.

    You quote this

    rules of a meritocracy of ideas

    and it is the key.

    Reason is just a tool for manipulating facts into patterns so we can recognize them.

    Reason is derailed when it generates patterns we don't like.

    We're raised to pay attention only to what we like or don't. That's what impulse behavior is. It's been the tool of manipulators.

    I say it's too late. Past a certain level of impulsiveness and refusal to think, democracy fails.

    When it does, and it has, due to consumer capitalism and its exploitation of advertising, dictatorship of the corporate oligarchy will ensue, and we won't even know it.

    The current extended election campaign is the example. It provides the tools the captured media need to negate any attack, even one by a former Vice President. Or President.

    We elected them. They refuse to fight, on obviously phony and self-serving grounds.

    There is no merit in their reasons, but the expected self-serving pronouncements, "Keep your powder dry!"

    An academic diary. It doesn't address the problem, just analyzes the book. Postmodern, I think.

    We're postdemocracy now.

    Dead man walking.

    Cheers.

  •  now crossposted (0+ / 0-)

    "The freeway's concrete way won't show/ you where to run or how to go" -- Jorma Kaukonen

    by Cassiodorus on Sun Jun 03, 2007 at 10:32:46 PM PDT

  •  Fantastic diary (1+ / 0-)

    Recommended by:
    Cassiodorus

    It is very refreshing to see a politician actually take a look at Critical Theory, and even more exciting for me that he goes directly to the Frankfurt School.  Man, just contrast this to "Jesus is my favorite philosopher"!

    As noted above by G2 Geek, the Frankfurt School being Marxist in bent, it was brave of Al to reference them because of all the false bias and baggage that comes with Marxism.  It seems that he taylored his message just right for an American audience, a fine balancing act indeed.

    I wanted to propose one technical idea, though.  The tag, realizing that a lot of people would not have the umlaut for Jürgen, what do you think of changing "Jurgen" to "Juergen"?  May help future Habermas diaries from others jive with this one in dKos research.

    Er, nevermind, it doesn't seem that the google search represents the umlaut when written in English, it seems to refer simply to "Jurgen" as you wrote, perhaps that is the standard.

    Great diary though, catching it on the rescue rangers flip.

    It looks just like a Telefunken U47...you'll love it! - with leather...?

    by Jeffersonian Democrat on Mon Jun 04, 2007 at 01:43:22 AM PDT

    •  About the "marxism" thing (1+ / 0-)

      Recommended by:
      Jeffersonian Democrat

      As noted above by G2 Geek, the Frankfurt School being Marxist in bent, it was brave of Al to reference them because of all the false bias and baggage that comes with Marxism.  It seems that he taylored his message just right for an American audience, a fine balancing act indeed.

      My opinion on Marx and marxism is given here.  There WILL be a post-capitalism, as capitalism finds it far easier to commodify the world than to improve it.  The question that should be before us is one of what will replace capitalism.  If patriotic Americanism such as Gore's (and in this regard see especially Gore's statement:

      We have reached a point where we hardly recognize our country when we look in the mirror.

      on p. 165) is going to discuss the future in real-live detail, it could bear to speculate on what sort of patriotic American post-capitalism will be possible.  Hopefully, Gore has it within himself to think about such a thing.

      And Gore's assertion about Russian history:

      The Soviet Union's economy collapsed because it relied on a central processor to make all economic decisions, and it didn't work very well.  Innovation withered, and corruption took root.

      left me scratching my head.  The Soviet Union's economy was in decline when its ruling elite suffered an ideological change of heart.  Then things got significantly worse.  Now Russia is run by an economic oligarchy, no?  And here we have our own central processors, no?  The super-rich, the political class, the Federal Reserve System?

      "The freeway's concrete way won't show/ you where to run or how to go" -- Jorma Kaukonen

      by Cassiodorus on Mon Jun 04, 2007 at 11:56:40 AM PDT

      [ Parent ]

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