Jericho is saved, help keep it alive
Mon Sep 17, 2007 at 05:37:55 PM PDT
One of my favorite new shows last year was 'Jericho' on CBS. It's about a fictional Kansas town in a post-nuclear attack America. The cast was excellent, led by Gerald McRaney, Skeet Ulrich, and Pamela Reed. It had complex characters and intricate plot lines, leading up to an explosive cliffhanger ending of the season. Despite competing against 'American Idol', it seemed to have built a good following. Given the cliff hanger ending, and an enthusiastic fan base, we were certain it would be renewed for a second season. We were wrong.
When CBS' fall schedule came out, 'Jericho' was not on it. Some of us thought it would start late, and run in succession like '24' (and now 'Lost' finally). No such luck. 'Jericho' had been canceled.
All was not lost, however. The internet was buzzing with disappointed fans plotting strategies. A couple of creative fans found a Kansas nut shop on the internet, and sent a few pounds to CBS headquarters. "Nuts" was the battle cry, (think Battle of the Bulge), in the final episode, to give you a little background about the significance of sending nuts. Soon more fans began to send nuts. Pretty soon the owners of the site began to wonder why all these people were sending nuts from their site to CBS. They not only found out, they joined in, and started an off-shoot site 'Nuts for Jericho'.
It gets better from here. They tied in sales of nuts, to raising money for Greensburg, Kansas. That was the city that was destroyed by the EF5 tornado last year. They raised over $20,000 from 'Jericho' fans. That's the good part. Here's the fun part. 'Jericho' fans sent over 40,000 pounds of nuts to CBS headquarters in New York and LA. Here is CBS' response:
To the Fans of Jericho:
Wow!
Over the past few weeks you have put forth an impressive and probably unprecedented display of passion in support of a prime time television series. You got our attention; your emails and collective voice have been heard.
As a result, CBS has ordered seven episodes of "Jericho" for mid-season next year. In success, there is the potential for more. But, for there to be more "Jericho," we will need more viewers.
A loyal and passionate community has clearly formed around the show. But that community needs to grow. It needs to grow on the CBS Television Network, as well as on the many digital platforms where we make the show available.
We will count on you to rally around the show, to recruit new viewers with the same grass-roots energy, intensity and volume you have displayed in recent weeks.
At this time, I cannot tell you the specific date or time period that "Jericho" will return to our schedule. However, in the interim, we are working on several initiatives to help introduce the show to new audiences. This includes re-broadcasting "Jericho" on CBS this summer, streaming episodes and clips from these episodes across the CBS Audience Network (online), releasing the first season DVD on September 25 and continuing the story of Jericho in the digital world until the new episodes return. We will let you know specifics when we have them so you can pass them on.
On behalf of everyone at CBS, thank you for expressing your support of "Jericho" in such an extraordinary manner. Your protest was creative, sustained and very thoughtful and respectful in tone. You made a difference.
Sincerely,
Nina Tassler
President, CBS Entertainment
P.S. Please stop sending us nuts :-)
We've won a reprieve, for now. It's going to take more fan support to keep the show alive. I know Kossacks love to see a people powered movement succeed. The DVD of the first season comes out October 2. Buy it or rent it. You'll be hooked. Quality shows like 'Jericho' are rare. We've been given a second chance. Let's not blow it.
P.S. They are still taking donations at the 'Nuts for Jericho' site, as well as selling some cool t-shirts (proceeds of which go to help rebuild Greensburg).
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