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As a devoted Mac user, I was sad to see that my candidate of choice is considered a PC.

According to Noam Cohen of the New York Times, Obama is a Mac and Hillary is PC, based on their website designs. Obama's is softer and easier to navigate, and resembles iTunes,  while Hillary's is more bulky and crowded.

That is, Mr. Obama’s site is more harmonious, with plenty of white space and a soft blue palette. Its task bar is reminiscent of the one used at Apple’s iTunes site. It signals in myriad ways that it was designed with a younger, more tech-savvy audience in mind — using branding techniques similar to the ones that have made the iPod so popular....But the designers believe the comparisons — but not perhaps the Orwellian overtones — are apt. In contrast to barackobama.com, Mrs. Clinton’s site uses a more traditional color scheme of dark blue, has sharper lines dividing content and employs cookie-cutter icons next to its buttons for volunteering, and the like.

But apparently, according to Doug Kendall, the comparisons run much deeper than just website design. While Obama is something new and fresh and something people can get excited about, Hillary is a reliable favorite - much like Macs are cool and trendy and PCs are safe and reliable (I, as a former PC user turned Mac user, would STRONGLY disagree with this - Macs are far better than PCs, no matter what the basis of comparison).

Doug Kendall also points out that while PC is overwhelming popular, people do realize the problems (he cites the blue screen of death), and compares these problems to the problems that Democrats remember from the previous Clinton administration. And what if Obama is too new and can't take on McCain, and quietly becomes another Democratic disaster?  Doug Kendall's article highlights one important thing about the Democrats: we've been out of power for so long that we can blame most of the bad things in society on the Republican administration, but we also run the risk of gaining power and making big mistakes.

If Obama is a Mac and Hillary is a PC, then the Republicans might be typewriters, but the are clever enough to take the Mac/PC comparison and of course, turn it into an attack ad.

Originally posted to KSchrad on Fri Feb 08, 2008 at 10:04 PM PST.

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