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Hello Fellow Obamans...

Interesting article by John Alter at Newsweek addressing the fading effectiveness of "soundbites" that the politicians and MSM have relied on like crack cocaine during the election season.

They are convinced that a good hit of soundbite will get the masses all agitated and wired.  And they are still right about that.  But just less and less right as time moves forward.  

Thanks to us.... you, me, and every inquisitive and insightful blogger and citizen here.  We are immediately dissecting and assigning value (or lack thereof) to each attempted distraction.  Sure, we still get all riled up by comments now and then, but the i think their duration of effectiveness is measured in hours and days. Compared to weeks and months for the average non-tech  daily audience of the MSM.

I agree with Alter's premise here.  In a world of exponential booms in internet socializing (where Progressives have HUGE advantages compared to their conservative brethrens) the future is clear....

The future is ours, and it will be blogged.

Go Obama!

Here is the article:

Juice quotes:

It's not that sound bites, which date back at least to Lincoln's "a house divided against itself cannot stand," are dead. In fact, the good, colorful ones get much more play now than in the pre-YouTube age. Obama's words about "bitter" working-class voters who "cling" to religion and guns would have received even greater attention if video had surfaced of him saying them at a closed-door San Francisco fund-raiser. (The poor-quality audio lessened the impact.) All of the candidates still work to fashion memorable expressions to imprint their views—and network news programs still attract large numbers of viewers with their "packages" of sound bites.

But the ecosystem of political media has changed, with sound bites losing their authority. Consumers of news are less easily manipulated by the 24/7 barrage of bites and images (Hillary Clinton doing whisky shots, Obama bowling), which are dissected endlessly on cable. Voters search for their own context. The bad news is that they are often simply looking for their opinions to be validated. The good news is that the search engages them more actively in the process and makes them demand more information than is contained in sound bites.

Originally posted to liquidstoke on Mon Apr 21, 2008 at 02:45 PM PDT.

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Comment Preferences

  •  Can you sum it up , (0+ / 0-)

    in ten words or less ?

    "The fussy armchair jackboots who live here 24/7, tossing around their cool "donut" slang are the rather pathetic souls at the root of the problem."

    by indycam on Mon Apr 21, 2008 at 02:53:37 PM PDT

  •  It is a poverty of information. (0+ / 0-)

    It is the age of 90% hype and 10% information. We have more bandwidth than knowledge.

    (-,-) "Just because an idea appeals to a lot of people doesn't mean it's wrong. But that's a good working theory. " John Tierney

    by phaktor on Mon Apr 21, 2008 at 03:00:26 PM PDT

  •  Now, let's look carefully (0+ / 0-)

    at what would have happened had liquidstoke put a space before the equal sign in the title. At least liquidstoke spelled soundbite right. I, on the other hand, am an uneducated, knowledgeless imbecile because I recently wrote "sound-byte". How many screwups can you have in one misspelling? That is a question our anchors will be exploring tonight!

    The question remains, though, about that equal sign. Can you really put an equal sign in text? We'll be speaking directly to a local woman tonight who had a rather unexpected experience with her soundbite! You'll be surprised...and...uh probably a little more cautious form now on!

    But let's get back to that equal sign. What does this equal sign tell us about liquidstoke's real motivations? Some say...

    (-,-) "Just because an idea appeals to a lot of people doesn't mean it's wrong. But that's a good working theory. " John Tierney

    by phaktor on Mon Apr 21, 2008 at 03:08:09 PM PDT

    •  I REFUTE THAT ACCUSATION! (1+ / 0-)
      Recommended by:

      From DAY 1, i was against the "=" in text.

      What happened earlier in my career, was well it was just that i mis-typed!  Hehe...

      As for "sound-bite" versus "soundbite", well clearly "soundbite" is how most Americans would type it, so you how come you hate America so much PHAKTOR?

      •  Yes. (0+ / 0-)

        From DAY 1, i was against the "=" in text.

        I love it! I bet you landed under sniper fire, too, didn't you?

        I don't hate America as much as it looks. I really love it. It just stinks real bad right now, and I am looking for the air freshener!

        Good diary!

        (-,-) "Just because an idea appeals to a lot of people doesn't mean it's wrong. But that's a good working theory. " John Tierney

        by phaktor on Mon Apr 21, 2008 at 04:00:50 PM PDT

        [ Parent ]

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