make it clear that by voting consistently with Bush (96% in 2007 did I hear?) we WILL get more of the same, no matter how the MSM wants to portray McCain as a maverick
Perhaps more importantly, make it abundantly clear the same advisors will likely have positions in a McCain administration
Make McCain distance himself from the existing Bush cabal - and if he doesn't, he's guilty by association - literally.
What role will Cheney play in a McCain administration?
Make it clear that by not disavowing the possibility, IT WILL HAPPEN.
Deeply embed in the American conscious that if they flip that lever, punch that chad, pencil in that oval, they are in effect voting for 4 more years of what we've had lately.
Make that a given
And we'll win