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I hope everyone else here is as shocked and angry at NBC's latest "reality" show, "The Baby Borrowers." NBC has gone right past taking advantage of unfortunate adults for entertainment purposes and directly into child abuse by taking children who are far too young to understand what's happening away from their parents for 3 days.

If you have any shred of doubt that this is actual child abuse, below the fold is a letter from people who know about child abuse first-hand, those dedicated to taking care of children.

Please contact NBC, and especially it's sponsors, and tell them how outrageous it is for a national TV network to engage in child abuse. List of sponsors and contact info is below the fold.
NBC makes it difficult to just e-mail them. you go to this page:
http://www.nbc.com/...

you go to this page:
http://www.nbc.com/...
and scroll down to

"Questions not found on FAQ page about NBC Entertainment programming? Email us using the pulldown menu below"

then click on "Other" to send e-mail.

ZERO TO THREE Statement Regarding NBC's Reality Series "Baby Borrowers"

"It's not TV, it's birth control" is how NBC promotes its new reality series "Baby Borrowers." On June 25th, the show will be launched on national television as an "intriguing new social experiment that asks five diverse teenage couples to fast-track to adulthood by setting up a home, getting a job and becoming caring parents."  Unfortunately, the NBC series exploits very young children in the pursuit of entertainment.

The babies and toddlers participating in this series will be separated from their parents and caregivers for three days. Unfamiliar teenagers will take care of them during this time. This setup can be very harmful for the babies and toddlers involved. For the past 80 years, many studies have shown unequivocally that babies and toddlers suffer when they are exposed to this kind of prolonged separation from family and left with people that they do not know or love. As all parents know, babies and toddlers are very distressed by separation. They cry, cling, and search for their parents. The longer the separation, the more upset they become. Some children are unable to sleep and refuse to eat. The responses routinely last long past the child's reunion with the parent. Prolonged separations heighten young children's separation anxiety and damage their trust that their parents will be available to protect and care for them. Children can become angry and rejecting of their parents after being reunited with them, damaging the fabric of the child-parent relationship.

These findings have become the basis for a new science of early childhood. A robust body of early childhood development and brain research clearly confirms the critical nature of early development. It is a time when young children form attachments with parents and caregivers, develop security and a sense of self, and learn what to expect from the world around them. Studies show that babies and toddlers need to feel safe and secure in order to form a positive sense of self, to form healthy relationships, and to feel confident to explore their world. This sense of security is dependent on the availability and stability of their trusted primary caregivers. Being separated for a
three-day period from a parent or trusted, familiar adult, and being thrust into the care of a total stranger who has no experience with the child-how he or she is comforted, likes to be fed, held, etc.-and who has no experience caring for young children at all, can be very stressful for the child.  

As a "safeguard," NBC has hired a nanny to be nearby in case there are concerns.    However the nanny is no more familiar to that child than the two strangers who will be caring for him for three days. The nanny does not know him or what his signals
mean-such as what he needs when he cries out in the middle of the night, or how he shows he is hungry, tired, or is overwhelmed and needs a break from play. Moreover, even though the parents of these young children are watching via closed-circuit television, the babies are not aware of that and have no way of knowing how long the parents will be gone.  

Legitimate social experiments are not conducted on national television or on reality shows. "Baby Borrowers" may have a catchy theme, but it exploits young children with potential harmful consequences. This is no social experiment. It is an extremely misguided endeavor that puts at risk our most vulnerable citizens, young children who need our love and protection.

We welcome your feedback on our ZERO TO THREE Alert at tsalyers@zerotothree.org.

ZERO TO THREE: National Center for Infants, Toddlers, and Families 2000 M St. NW | Suite 200 | Washington, DC | 20036 | (800) 899-4301 | (703) 661-1500

PLEASE CONTACT THESE MORONS AND TELL THEM YOU WILL BOYCOTT THEM FOR SPONSORING THIS CHILD ABUSE!

Area 212-924-7084 www.areahome.com
Barbara Cosgrove Lamps 816-221-3461 www.barbaracosgrovelamps.com
Benjamin Moore & Co. 201-573-9600 www.benjaminmoore.com
Born Free, LLC 561-347-8112 www.newbornfree.com
Borup Construction 208-884-1092 www.borupconstruction.com
buybuy Baby 516-507-3410 www.buybuybaby.com
Chicago Cutlery®  800-999-3437 www.chicagocutlery.com
ClubFurniture.com (One Source Plus, Inc.) 888-378-8383 www.ClubFurniture.com
Corelle® Dinnerware  800-999-3436 www.corelle.com
CorningWare® French White® 800-999-3438 www.corningware.com
Finer Frames 208-888-9898 www.finerframes.com
GE ProfileTM Appliances 800-626-2005 www.geappliances.com
Green Dot Corporation 626-775-3400 www.greendotonline.com
Hello Kitty 818-526-0111 www.upp.net
Krups 800-526-5377 www.krups.com
Lamp Works 847-295-7600 www.lampworks.com
Larson Juhl & Artaissance 800-886-6126 www.larsonjuhl.com
Levitz Furniture  212-634-2200 www.levitz.com
Mazda North America 949-341-6195 www.mazdausa.com
MysticMaid® 877-468-0888 www.mysticmaid.com
Playcore-Swing n' Slide 877-888-1232 www.swing-n-slide.com
Pyrex® Glassware 800-999-3440 www.pyrexware.com
Revere® Cookware 800-999-3441 www.revereware.com
Rowenta® 781-396-0600 www.rowentausa.com
Simmons Bedding Co. 877-399-9397 www.simmons.com
Smith & Noble 800-248-8888 www.smithandnoble.com/sn/home.jsp
Southwest Airlines 214-792-4000 www.southwest.com
Spinmaster Toys 818-526-0111 www.upp.net
The Stylish Stork 208-336-5655 www.thestylishstork.com
Thumprints 501-225-1542 www.thumprints.com

This is the forum for the show where you have to register to voice your disgust (and they'll probably delete it anyway):
http://boards.nbc.com/...

Originally posted to catchaz on Tue Jul 01, 2008 at 09:05 AM PDT.

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