I don't know how my diary got erased...
THAT is branding. If Obama continues to lose the branding war, he will lose the general election. He needs to define John McCain as a guy who will say ANYTHING and EXPLOIT his POW record to get elected.
- McCain will make up stories about his war record
a. Cross in the dirt story: http://www.dailykos.com/...
b. Make up stories about the Packers and Steelers:
www.motherjones.com/mojoblog/archives/2008/07/8967_mccain_steelers.html
- McCain will sink so low as to run racist ads and question another candidate's patriotism.
- McCain will flip-flop on any and all issues if it helps him win the election.
Until Obama catches up to McCain on the branding issue, I really do not see how he can win this campaign.