It's one simple word. Saying it doesn't mean you're a bad person. Saying it means you know how to communicate an important idea Americans must hear.
I Stopped The Bridge To Nowhere.
Lie.
More Drilling Will Lower The Price Of Gasoline.
Lie.
Sarah Palin Advances Womens Rights.
Lie.
Victory In Iraq Protects Us Against Terrorism.
Lie.
Tax Cuts For The Wealthy Are Good For You And Our Economy.
Lie.
So far, you've let the other team grab all the simple, powerful one-word ideas that Americans are listening to.
It is not too late to reverse this.
Say this one word and force them to answer you, which they cannot. In other words, say it and you win. Fail to say it in this simple, way, and it's damned likely you're going to lose.