Here we are....back to being not funny. Being defensive instead of taking the argument to them and framing the language in clear memorable ways.
Standing there and saying "they're lying" is not going to work.
Rambling answers--not going to work. They don't call them sound bites for nothing. It's a BITE, folk, not a meal.
Using the language--McCain's dudes are using words like "hesterical" to describe Obama campaign.
Using humor--These dudes are funny: A little wordy, but still funny--
http://www.michaelpalinforpresident.com/
Been beating this "bridge to nowhere" and it's barely getting traction because they got to it first. Don't say "she's fibbing." Come up with a better phrase that defeats their point.
The more you beat on her, the more sympathetic she becomes to women. It sounds like she's getting beat up by the guys.
She's a govenor for heaven's sake. That's still an accomplishment--even if she's to the right of everyone and basically Dick Cheney in drag. So quit down playing her accomplishments since that's a losing argument--and it just the kind of insult that resonates with women and builds resentment.
Dilute it with humor and taking her on at her level. But please quit screaming. It's just not gonig to work. But something funny--or a catch phrase that replace her words--that's much more effective.
Looking for suggestions for EFFECTIVE language (humor allowed as long as it's actually funny--and short.) No whiners allowed.