The meme is being established: McCain/Palin are liars.
Now is the time to reinforce the complementary meme: Obama is honest.
Here's my ad idea.
Done in the style on "man on the street" interviews.
Middle-age couple. Woman speaks, husband is nodding head in approval: "What am I looking for in our next President? Someone who will tell the truth for a change."
Older white man: "We need a President who'll be straight with the American people. Honesty and integrity should still count for something."
Western looking white man: "We need a straight shooter. Barack Obama is an honorable man."
Young Mother holding her child: "It'd be nice if we could believe our President again, I'm sick of being lied too. Barack Obama has run an honest campaign, and he'll restore trust in America"
Obama: I'm Barack Obama and I approve of this meesage because my promise to you is that I will always tell the truth and I will restore honesty and integrity to the White House"
Narrator: Barack Obama: Honesty in Washington for a Change
This is our chance. Voters care about character and McCain/Palin campaign has shown that they have a problem with the truth. Obama can stay above the fray, yet still contrast himself with McCain/Palin & Bush.
What do you all think?