It's getting close to the end game.
So far Obama has been a cool customer. He hasn't let McCain's transparent tactics overwhelm his superior strategy. The strategy that says stay focused on the issues, talk to people (especially your friends and loved ones) and let them know what's important to you, and, most of all GOTV.
However, if you must attack, then attack where it matters -- the issues. Media cynics say all that matters is the personality wars. They say you've got to have the right "narrative" or "frame." Alright, you want a frame? Here's a friggin' frame:
John McCain's "solutions" are even worse than his lies.
He must think you're stupid.
Problem: Terrorism.
McCain Solution: Attack the wrong country.
Problem: Job loss.
McCain Solution: Cut taxes for corporations and the ultra rich.
Problem: Unaffordable health care
McCain Solution: Tax health benefits as income!
Problem: Illegal immigration.
McCain Solution: Let me check with my political advisers, I forgot which position was polling better this week.
Problem: Equal pay for equal work.
McCain Solution: Tell women they need more education so they'll measure up to the men.
Problem: Increasing energy prices.
Solution: Drill baby drill!
Problem: Special interest control of Washington.
McCain Solution: Hire lobbyists.
Problem: Sleazy, negative campaigning.
Solution: Hire the people that smeared me in 2000.
Problem: Partisanship.
Solution: Lie about my opponent.
Problem: Global climate change.
Solution: Blame close-minded scientists.
You get the idea...
Add your own in comments.