Obama strategy: humor
Thu Jan 24, 2008 at 05:44:16 AM PDT
OK, here's the thing. I think Obama has let the Clintons really get under his skin, and it's beginning to affect the way he comes across with the press. He's starting to sound a little peeved and paranoid.
Now, firstly, let me say he's got plenty to be paranoid about. Frankly, he's being double-teamed by two masters of the scorched earth style, people who are seen as the natural heirs to Rove.
He's also got the odds stacked against him. As Mark Kleiman says:
The basic fact of the contest is that if it becomes racial, Obama loses, while if it becomes gendered, HRC wins. It would have required patriotism, decency, and attention to the paramount goal of beating the Republicans for the Clintons to refrain from playing the race card. Apparently those qualities are in short supply.
The Obama campaign should have seen this coming...
Still, that's not the point of this diary. Instead, I wanted to talk about one way he could squirrel a way out of this.
In all of the debates, Obama has always showed that he's got a wry sense of humor. Remember the "I look forward to having you as one of my advisors?" crack. Or "I'll have to investigate his dancing before I can say whether he is in fact a brother".
Those moments really can humanize him. And unlike Hillary's tears, he can go to that well again and again. So why doesn't he?
I'm thinking here of the way Reagan won the press over with his witticisms. Sure, the guy was an SOB, but when I saw him crack a joke, even I liked him, however briefly. And on the campaign trail, he could afford to be funny while having a really vicious team backing him up.
Why doesn't Obama do that? Carry on with the sharp campaign, but be more effusive in his moments with the press. Get in some digs at the Clintons, but do it in a funny way. That would get the point across while still allowing him to retain his hope/unity message.
Why hasn't he done this?
I suspect it's because Hillary really has got under his skin. We saw flashes of in the last debate, but his recent remarks about how Obama supporters might not vote for Hillary is just off the wall crazy. I know I'll vote for her in November -- and then go right back to disliking her.
Anyway, someone needs to tell the O-man to chill it out. Regain his cool, get back his mojo. Crack a joke. Smile at Hillary. Practise the art of the backhanded compliment. The press really eats that stuff up.
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