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This is my first post.  I am only a novice, so hopefully people will like it.  Eventually I'll get the hang of it.

I was exploring the BarackObama.com and JohnMcCain.com websites, and I noticed something different about each of them. Obama’s is Internet friendly, McCain’s is not.

Compare Obama’s Iraq page to McCain’s Iraq page. Notice the "At a Glance" section at the top of the Obama page. It quickly links down to various portions of the article, much like we who use Wikipedia are accustomed to at the beginning of encyclopedia entries. McCain’s site has no such shortcut.

Furthermore, the text on the Obama page is smaller, making it easier to read. Your eyes don’t have to move as often, and you can see many words in one area without the need to squint. McCain’s site looks like it was made to be read by people about as old as he is.

Also, there are more headings on Obama’s page. That simply makes it much easier to find a topic when scrolling through the page.

Another aspect of Obama’s site that will help him on the Internet is its similarities to a blog. The layout is more cluttered than McCain’s, a good thing when it comes to younger people who access his site. Not the text, mind you—the text is laid out fine. But the boxes and links to the other parts of the website are stacked on top of each other.

Remind you of anything?

How about the old Facebook profile?

Yes, Obama’s website is reminiscent of the Mark Zuckerberg production we’ve all come to know and love. That is why there is such a backlash against the new layout of Facebook—there is not enough clutter. And that is why web surfers will love Obama’s website more than McCain’s.

Notice, too, that McCain's site has a blue background now.  This is different than the previous black background that conveyed a sense of violent militarism.  Obviously, the blue is a sort of plagiarism (albeit unprovable) of the Obama website's color scheme and the general theme of the Facebook color scheme.  McCain's website even looks more cluttered.

As the month of October rolls onward, many Facebook users will be frustrated about the changes that keep occurring to the formatting of the social networking site. They will view it as an irresponsible action not accepted by the people’s will.

Obama’s website, just like Obama himself, offers a change to that dreadful status quo.

Originally posted to ProletariatPaul on Thu Oct 02, 2008 at 05:24 PM PDT.

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Comment Preferences

  •  You want a change to the status quo? (2+ / 0-)
    Recommended by:
    tmo, darthstar

    Head over to the iTunes App Store and take a look at Sen. Obama's campaign iPhone app.  insane.

    I support Barack America and his trusted sidekick Joe Delaware!

    by socratic on Thu Oct 02, 2008 at 05:27:41 PM PDT

  •  I work in IT, and for an (actually) successful (1+ / 0-)
    Recommended by:
    blueyedace2

    dot com...I spend a lot of time testing our application, which we update frequently to better serve our customers. Obama's website shows that kind of attention. McCain's is more of an afterthought, and I get the feeling that if he could campaign for president using nothing other than road-side billboards and mailers, he would.

    Once in a while you get shown the light in the strangest of places if you look at it right.

    by darthstar on Thu Oct 02, 2008 at 05:28:14 PM PDT

  •  Where's yer tip jar? Ye scallywag! (4+ / 0-)
    Recommended by:
    jj32, blueyedace2, divineorder, bottles

    You wrote a good diary, and you should have a tip jar.

    Once in a while you get shown the light in the strangest of places if you look at it right.

    by darthstar on Thu Oct 02, 2008 at 05:30:38 PM PDT

  •  The code is equally revealing (0+ / 0-)

    I'm a webmaster, so I often look at the source code for popular sites, just to see what the trends are, what works and what doesn't.

    I have found it to be consistently the case that Democratic or progressive sites have cleaner and more up-to-date code than Republican or conservative sites.

    The contrast between my.barackobama.com and johnmccain.com is even greater than usual, because m.b.c is IMProfessionalO the benchmark for future campaign sites, while McCain's site doesn't even use CSS. I don't know if non-pros will recognize how shockingly out-of-date this is, but basically it's a 2002 design with more Javascript. In Internet terms, Acheulean.

    On one level, I don't know why Republicans should be so far behind the curve, given similar levels of money (broadly speaking) for the two campaigns. On another level, I think it's something about -- not conservatism, precisely, but cronyism. They hire Old Boys from the Network, assuming that the new boss might as well be same as the old boss -- but it doesn't work.

    If I can't dance, it's not my revolution. -- Emma Goldman.

    by DoctorScience on Thu Oct 02, 2008 at 06:49:32 PM PDT

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