In thousands. (Last week's numbers in parenthesis.)
These are different than the Wisconsin Advertising Project's (PDF) numbers floating around, coming instead from TNS Media Intelligence (a subscription service).
| McCain | RNC | Obama | DNC |
CO | 838 (464) | - (-) | 987 (979) | 2 (1) |
FL | 686 (436) | - (4) | 2,224 (3,100) | 14 (18) |
IA | 299 (151) | - (-) | 176 (157) | - (-) |
IN | - (-) | 247 (41) | 628 (415) | 3 (1) |
ME | - (-) | - (-) | 59 (2) | - (-) |
MI | 720 (292) | 529 (63) | 1,586 (754) | 8 (1) |
MN | 652 (202) | - (-) | 237 (66) | - (-) |
MO | 200 (104) | - (-) | 447 (356) | 11 (6) |
MT | - (-) | - (-) | 73 (47) | - (-) |
NC | 157 (47) | - (-) | 1,180 (688) | 13 (3) |
NH | 189 (96) | - (-) | 349 (258) | - (-) |
NV | 320 (299) | - (-) | 626 (737) | 2 (3) |
NM | 181 (147) | - (-) | 198 (254) | - (-) |
OH | 1,128 (485) | 633 (103) | 2,229 (1,217) | - (-) |
PA | 1,322 (942) | 372 (69) | 2,264 (1,882) | 12 (14) |
SC | - (-) | - (-) | 75 (67) | - (-) |
VA | 319 (93) | 306 (25) | 1,969 (1,215) | 12 (5) |
WI | 710 (295) | 248 (26) | 1,158 (666) | - (1) |
WV | 46 (23) | 55 (11) | 52 (43) | - (-) |
Cable | 51 (500) | - (-) | 307 (326) | - (-) |
National | 1,530 (994) | - (-) | 307 (404) | - (-) |
Total | 9,360 (5,239) | 2,390 (337) | 17,867 (13,371) | 77 (52) |
A couple of notes:
- McCain has invested significantly in national ad buys -- a good 16 percent of his ad budget. By comparison, national ad buys make up only 1.7 percent of Obama's. This suggests that the McCain camp has been desperately trying to reverse his poor national polling. While we may not have a national election, his collapse in the national polling has clearly filtered down to the state level.
- It doesn't look like they've pulled out of Michigan.
- Why is the McCain campaign spending $3.9 million in Iowa, Michigan, Minnesota, New Mexico, Pennsylvania, and Wisconsin -- all states in which he's trailing badly? All he has to do to win is hold the Bush states, yet he's pissing away almost half of his ad budget playing futile offense.
- The RNC is finally engaged. Yet given all the money they have -- $76 million at last check -- what are they waiting for? Maybe they're burning cash building a field operation in the battleground states. Or they're sitting and waiting for a last-minute blitz. Hopefully they burn that cash on the presidential campaign, rather than reorient toward House and Senate races.
- Obama finally put some meat into Minnesota, a state he had sort of blown off for a while.
- The RNC is riding to McCain's rescue in Indiana.
- I love that Obama is still dabbling in Montana. It's a cheap state to run advertising in. In Billings, it's about $79 per ad. In Butte, it's $53. On the other hand, in Philadelphia, it's $1,474 per ad. In Cleveland it's $1,113.
Update: Several commenters note that the Michigan ad buys were already in the pipeline when McCain pulled out. Could be. Next week's numbers will be conclusive on that question.
Update II: Ambinder says this is Michigan's last week.