Older white voters are a hard demographic for Obama in Richmond, Virginia. Most whites are for McCain. In the past several days I met some older, articulate, white voters who said they were undecided. Maybe they plan to vote for McCain, but I believe that they were at least conflicted.
Since everyone has been bombarded with commercials and talking points I ask voters to listen to one issue why I am supporting Obama. My choice with older white voters is health insurance/medicare. Medicare is an important issue to three classes of voters, those over 65, voters who know that they are soon to be 65, (which includes everyone over 55) and those taking care of parents over 65. Everyone knows that Mom worries about paying for healthcare. Health insurance is a big issue among those worried about losing their job, paying big premiums, paying exorbitant co-pays or working for an employer who may not be able to afford insurance.
Older voters readily agree with these two points:
1, No one buys John McCain's plan to cut medicare spending and maintain the same benefits.
2. No one believes McCain's plan that individuals can rely on negotiating with insurance companies for health insurance.