We need to show the absolute worst-case scenario regarding the destruction of Social Security. I absolutely do not care if we exagerate the poverty level of the elderly once Social Security is destroyed by the Republicans. The Republicans use fear all the time. Now it is our turn. Yes, we are going to stoop to their level.
We need television ads showing an elderly women in a wheel chair begging for money on the street. We need her to explain that she did not work much and her husband invested in their Social Secuirty money into stocks and now the money is gone. He died a while ago and she has nothing. She looks into the camera and says "I have no one to to turn to now that my Jim is dead. He thought investing in stocks would be good. I know he meant well. But . . ." And then she tears up and the camera fades to black.
We need to fight fire with fire. I know it is a cliche but Democarats often get so caught up in their intellection discussions and articles that we cannot face the bottom line. The absolute in-your-face bottom line of what will happen with the destruction of Social Security needs to be discussed. Stop the statistics. Stop the rhetoric.
We need to appeal to the basic needs that all people have. Food, clothing, shelter, etc.
We need to instill the fear that the elderly will not have those basic needs met without Social Security.
A second ad can be done showing a refugee camp for the elderly. We need to face reality. We need to instill the very real threat of a poverty stricken elderly population.
(Sorry, I had to finish this now because my Boss walked in earlier!)