Memo to media: Please keep giving McCain a pass!
Tue Apr 08, 2008 at 07:05:35 AM PDT
You read that correctly. Please don't tell the traditional media to diss McCain. We want them to treat him with kid gloves... for now.
We especially don't want them bringing up the "100 years" comment (unless they treat it this way). We don't want them discussing this, either. It's okay if this flies under the radar, too.
Why? Think of a symphony.
We have a dynamic, press-coverage eating contest happening on our side. McCain, by contrast is behind in fundraising, saying dumb things, and generally being ignored (geez, even Fox thinks so!).
This is a good thing, because we are nowhere near the climax of the symphony. The themes being sounded are intended to resonate later -- when our candidate starts bringing them up, in forums where they will be noticed.
For example, consider the Presidential debates. Let me offer you a few choice McCainisms from one of the links above:
Promising to try to woo black voters, McCain told radio interviewer Tavis Smiley, "I know that I'm not going to get a majority of the African-American vote. But I'm going to campaign all over this country. I'm going to go to South Philadelphia, I'm going to go to the Black Belt in Alabama . . ."
If McCain wants to win over black voters, first he'd better know where to find them.
John, a hint: They're in West Philly and North Philly, if they're concentrated in Philly at all.
McCain has admitted he "doesn't really understand economics." Neither do most people, but we expect more, and need more, from a president.
Yep.
Is McCain a moderate, as many believe? He has been called the worst senator in Congress for children by the Children's Defense Fund, rates a zero for his environmental voting record from the League of Conservation voters, and thinks Roe v. Wade should be overturned.
And at the moment, America is unaware of McCain the radical Republican.
Though Pat Buchanan, of all people, is:
Right-wing pundit Pat Buchanan has said, "McCain will make Cheney look like Gandhi." That's scary talk, but hardly noticed.
Like a symphony, a campaign requires careful timing. Let the press find, then bury, the themes. They're still there, little nuggets of melody to be fleshed out in later movements. A good symphony builds; it doesn't waste all the good stuff in the first movement. Our symphony has as its climax the Presidential debates. By then, the themes should be sounding loudly, with our candidate giving them full voice. The Machivellianly brilliant thing that Karl Rove did in 2004 was to time the Swift Boat strike for the interlude between the conventions. We don't want McCain answering questions when the voters are not noticing. John shoots from the hip, and he's angry when he does it; we want Americans to see this in living color, when our candidate is bringing game directly to him.
Timing is everything. While we don't want to wait too long to define McCain, the narrative needs to shift, not now, when most of America is back watching network television, but in the summer, when we should be flush with money and interest returns to the campaign. Right now is indeed steno time. Gather the themes, sort them out, and get them ready. When the media sees blood, they will forget all about their little barbecue -- except as how it serves as a metaphor for what McCain's opponent is doing to him.
Permalink | 11 comments