Announcing a running mate via text messages is only the latest indication that the Obama campaign is really the first 21st century campaign in American politics. Not only is it an absolutely brilliant way to have active voters volunteer what is probably their most reliable contact info (you can gloss over an email, ignore a call via caller ID, but text messages cry out to be read), but it also provides the campaign with an immediate way of contacting (read: mobilizing) thousands of voters in an instant.
That said, using a new medium to make the announcement raises questions. A friend writes via email:
So what do you all think the text message will be? Will it be quick and easy: "Biden" or text-hip: "BO <3 Kaine" or more formal: "Barack chooses Sen. Evan Bayh (IN) as VP"</p>
Will it include an appeal for $?
Thoughts? How do you think The Message will read?