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Political terms are carefully crafted to invoke a set of ideas.

Our opponents use considerable resources to choose specific terms.

Scientists tell us, don't use our opponents language, don't invoke their ideas. Use our language, our story, invoke our ideas.

Words invoke more than just dictionary definitions, they take their meaning from stories and metaphors. Political discourse requires a moral argument. Dr Martin Luther King did not get up and say "I have a policy statement to make", he said "I have a dream".

Lorin M Klugman
Progressive Democrats of America (PDA)
Member of the Chicago Cigna 7

Never say "Health Insurance". Always point out that Health Care is different than insurance. Never put those two separate distinct ideas together. Use the term "Health Care".

Scientists studied the term "Corporate Greed". Every one in this room understands "Corporate Greed", but not, everyone out there. Substitute "Corporate Greed" with "Wall Street", and everyone gets it. So, don't use "Insurance". Use "Wall Street".

Everyone accepts that is the government's role is to protect us. To protect what? Well to protect our rights. After all, our constitution is based on a Bill of Rights.

If you believe that Health Care is a human right, you accept that it's the government's role to guarantee Health Care. Human Rights are not options Wall Street decides to buy or sell.

Obama care is based on a radical right wing idea, Government competes with Wall Street to provide basic commonwealth services. Single Payer on the other hand is a centrist idea. One idea from the right, health care is privately delivered. One idea from the left, health care payment is guaranteed by the government.

The term "Public Option" again is a euphemism. It diverts us from the "Private" side, the wall street side. Most importantly, it's a diversion from the most heinous part of Obamacare, mandated, compulsory insurance payments. Mandatory payments to Wall Street.

"Social Security" isn't just a successful policy program. Think about the term "Social Security". Scientists identify 3 important words that all Americans can identify with. Not just contemporary folks, but folks through out American history: Freedom, Opportunity, Security. Again, , think, "Social Security".

After George Bush won his second term, Bush claimed a mandate to turn Social Security over to Wall Street. However, the conservatives soon found out, there was no story, no narrative powerful enough to re-define Social Security. You will never hear a conservative openly attack social security.

However, in the current Health Care debate, how often do progressives mention that Medicare (a geeky term) is actually part of Social Security? Understanding the power of language, the conservatives would never fail to invoke a key American term "Security", "Social Security".

To summarize, never use the term Health Insurance. Always use the term Health Care. Always point out that health care is different and separate from Insurance. Whenever you can, substitute the word "Insurance" with "Wall Street".

Originally posted to lorinpda on Fri Oct 09, 2009 at 09:50 AM PDT.

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Comment Preferences

  •  Health Security. Y'd Think SOMEBODY Would've (1+ / 0-)
    Recommended by:
    SarahLee

    thought of that.

    We are called to speak for the weak, for the voiceless, for victims of our nation and for those it calls enemy.... --ML King "Beyond Vietnam"

    by Gooserock on Fri Oct 09, 2009 at 09:57:31 AM PDT

  •  Why tort reform is hoax (0+ / 0-)

    They need to put more strident regulation on hospital to protect the public from  hospital neglect,  http://www.miamiherald.com/...

  •  "Death panels"? A battle of facts? (0+ / 0-)

    I'm sorry, but you've lost me.  Framing the debate is one thing, but this assumes that your opponent isn't psychotic.

    "A public option will help lower healthcare costs."

    "But it does nothing to save our children from rabid flying monkeys!"

    Don't be a DON'T-DO... Be a DO-DO!

    by godwhataklutz on Fri Oct 09, 2009 at 12:19:30 PM PDT

    •  Insurance Mandates simply funds the Opponent (0+ / 0-)

      All of the victims detailed in Michael Moore's film had wall street insurance. Nataline Sarkisyan who was killed by Cigna, had insurance (with Cigna).

      You have asserted that mandated compulsory payments to wall street insurance "will help lower healthcare costs"? How? State your evidence. Please don't simply make an assertion.

      The idea that basic commonwealth infrastructure, such as Police Protection and Fire Protection should be delegated to wall street (sic aka privatized) comes directly from Ronald Reagan and Grover Norquist. Government should never have to compete with wall street. If a company is so large that it can provide basic infrastructure (e.g. supply military protection), the President's duty is to "trust bust".

      The "Public Option" is Insurance Mandates. It's a radical right wing idea. Insurance Mandates whether they are phrased as the "Public Option" or "A tax paid directly to Wall Street" are the same thing in the real world.

      Insurance is a specialized form of a loan. The United States is the largest economy in the world. We don't need to take out a "loan" to provide Health Care. Simply eliminate the useless insurance companies and enact Medicare for All.

      Again, please provide evidence for your assertion. How does forcing folks to buy wall street insurance "reduce costs"? How would insurance mandates save Nataline Sarkisyan's life?

      •  I have no idea what you're talking about (0+ / 0-)

        My original comment had to do with my concern that the healthcare debate (to date) has had little to do with facts.  The public discourse was filled with talk of "death panels" for quite a few weeks, and this is the stuff of a disturbed psychotic episode, not of a rational consideration of "facts".

        I worry for the "Progressive Democrats of America".

        Don't be a DON'T-DO... Be a DO-DO!

        by godwhataklutz on Sat Oct 10, 2009 at 11:01:17 AM PDT

        [ Parent ]

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