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Yesterday, I diaried that the movie Precious is advertising on the Glenn Beck Show, with an ad running during the December 15 broadcast.

This is strange, given Glenn Beck's race baiting of our President, calling Obama a racist, and saying he has a "deep-seated hatred for white people."

Precious, on the other hand, is one of the strongest Black American films of the year (and longer).  Brought to us by Lee Daniels Entertainment, which also brought us Monster's Ball; Lee Daniels himself is one of the most important Black American producers working today. Executive producers on the film include Oprah Winfrey and Tyler Perry.

Well, the phones were working nation-wide yesterday; but apparently, neither Lee Daniels, nor Oprah Winfrey, nor Tyler Perry called Fox News to cancel the ads; Precious bought advertising time on the Glenn Beck show again on December 16th.

Glenn Beck's antics of race-bating are outrageous and unacceptable, stating that he believes that President Obama "has a deep-seated hatred for white people":

This outrageous slander was met by advertiser backlash.  Led by Color of Change, more than 80 companies demanded Fox drop advertising their products on Glenn Beck's show,  one by one.  No respectable company wants to be associated with Glenn Beck's race baiting.

According to the Media Matters blog County Fair  the movie "Precious" (Lee Daniels Entertainment) advertised on Glenn Beck's show on December 15th.  And, for the second day in a row, "Precious" paid for advertising on Glenn Beck's show on December 16th as well.  

"Precious" is about an aspirational but hard-life black American woman. It is produced by Oprah Winfrey and Tyler Perry, distributed by Lionsgate films.  In case you've never heard of it, here's the trailer:

It has now been nominated for 3 Golden Globes, including Best Actress, Best Supporting Actress and Best Picture, and is a strong contender for Oscars come the new year.  It is certainly one of the strongest films about Black America this past year, and maybe for several years.  

Glenn Beck should not be supported through advertising dollars.  It does not help the country, nor Black Americans, to have his race-baiting and fear-mongering broadcast for a single day.   It's possible that one day of advertising was an accident.  But the phones were working nationwide yesterday, and neither Lee Daniels, Oprah, Tyler Perry, nor anyone at Lionsgate Films picked one up to call Fox News and say "Do not advertise our movie during Glenn Beck's show."  

The idea that they would pay advertising dollars to Glenn Beck to advertise Precious is so outrageous, that one can only think it accidental; but an accident like that is cleared up in a 45 second phone call, and nobody made that call yesterday.  So Precious put more money into Glenn Beck's coffers.   How many days of advertising Precious on Glenn Beck's show does this go from being an obvious accident, to an obvious media strategy?  Three days?  Five?

Let Lee Daniels Entertainment know that they should stop this, immediately.  Email Lee Daniels Entertainment (info@leedanielsentertainment.com) and ask that they stop supporting Glenn Beck's race-baiting.

Originally posted to rerutled on Thu Dec 17, 2009 at 03:32 AM PST.

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Comment Preferences

  •  Tip Jar (3+ / 0-)
    Recommended by:
    AntKat, golconda2, Deoliver47

    Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

    by rerutled on Thu Dec 17, 2009 at 03:32:14 AM PST

    •  ...and you're still watching Beck...!?!? (0+ / 0-)

      Confront all issues in a timely manner and...begin with the end in mind.

      by 2questions on Thu Dec 17, 2009 at 03:40:17 AM PST

      [ Parent ]

      •  Actually, no... (1+ / 0-)
        Recommended by:
        2questions

        ...what I do is read who his advertisers are.  When I find an advertiser who sells a product I buy, I send that advertiser a message saying that I will no longer buy any of their products until they state that that they will no longer advertise on any show on which Glenn Beck appears.

        It seems you didn't read the diary.

        Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

        by rerutled on Thu Dec 17, 2009 at 03:51:34 AM PST

        [ Parent ]

  •  Thanks. Will make calls (2+ / 0-)
    Recommended by:
    rerutled, AntKat

    and I support Color of Change.

    "If you're in a coalition and you're comfortable, you know it's not a broad enough coalition" Bernice Johnson Reagon

    by Denise Oliver Velez on Thu Dec 17, 2009 at 03:37:25 AM PST

    •  No-no-no !!!! Put ads on O'Reilly ! Hannity ! (0+ / 0-)

      Put these ads on all the Far Right shows.

      Hell, put 'em on Limbaugh.

      Savage.

      Advertise to the Far Right directly.

      Yes !!

      Brilliant.

      Angry White Males + Personality Disorder delusionals + sane Pro-Lifers =EQ= The GOPer Base

      by vets74 on Thu Dec 17, 2009 at 07:50:26 AM PST

      [ Parent ]

  •  Listen... (1+ / 0-)
    Recommended by:
    tiponeill

    I spoke with Lee Daniels personally yesterday... HE HAD NO IDEA.  He asked me to email him the links with details, which I did, and I'm sure he'll take care of it.  

    •  Now YOU Listen.... (0+ / 0-)

      You said this yesterday, and nothing happened.
      So I don't believe you.

      It's a 45 second phone call, and the phones are open. Jeff Daniels calls his exec at Liongate, and shouts WHAT THE FUCK ARE WE DOING??  The exec calls the PR firm who handles the national advertisement placement, and shouts WHAT THE FUCK ARE YOU DOING?? And that's that. The ads get pulled.

      Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

      by rerutled on Thu Dec 17, 2009 at 04:26:32 AM PST

      [ Parent ]

      •  Typo -- Jeff == Lee, obviously. nt. (0+ / 0-)

        Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

        by rerutled on Thu Dec 17, 2009 at 04:31:36 AM PST

        [ Parent ]

      •  Huh? Why are you so angry at me??? (1+ / 0-)
        Recommended by:
        tiponeill

        You can keep sending emails to Lee all day long.  I have no problem with that.  

        But I am not lying to you.  I told him last night.  He had no idea what I was talking about and asked for the info.  These things don't get addressed instantaneously, as in your fantasy.  

        It's not that simple.  

        •  Also, this might well be DELIBERATE. (0+ / 0-)

          Tactical.

          A stab at the heart of Glenn Beck's hateful race-baiting.

          Do try for a moment of empathy. Consider what an elderly, Jim Crow-missing, "Tiger's a nigger" spouting, Beckistanese viewer is gonna respond to either the "Precious" ads or to (OMG !!) seeing the movie ???

          If these folks go see the movie -- or even 1% of them, thinking that Beck's endorsing "Precious" -- that is a win.

          Advertise to the Far Right.

          Brain damage on a plate. Second best to sending free tickets to every single one of Beck's viewers -- in Fox corporate envelopes.

          Brilliant. JFB !!

          BTW: personally, I'd clean her out-house with a tooth brush to see Sarah "Futanari" Palin do a review of "Precious."

          That'd make SNL's Palin schticks look like going to a requiem mass with a hangover.

          Angry White Males + Personality Disorder delusionals + sane Pro-Lifers =EQ= The GOPer Base

          by vets74 on Thu Dec 17, 2009 at 07:48:26 AM PST

          [ Parent ]

  •  BTW, (0+ / 0-)

    Precious is a damn powerful film... hopefully this Beck thing gets fixed quick and you all go see it!

  •  Might be a good thing (1+ / 0-)
    Recommended by:
    vets74

    if some of the teabaggers in Beck's audience see an excellent film about the struggles of an impoverished black women . . .

    •  It is not a good thing (0+ / 0-)

      to be paying Glenn Beck to stay on the air.

      Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

      by rerutled on Thu Dec 17, 2009 at 05:08:32 AM PST

      [ Parent ]

      •  oh beck stays on the air (2+ / 0-)
        Recommended by:
        daulton, vets74

        even IF rupert has to start paying to keep beck on the air -- he will be on the air ... beck serves so many purposes to the right, that he would likely be the very last person standing

        as to the issue of Your diary ... i dunno - i see Your point, and i see legitimacy in the point that was trying to be made by praprogress ... but if it is as tommybones says (namely, against the wishes of the producer) then the distributing company should honor those wishes ...

        "I want to keep them alive long enough that I can win them to Christ," - Rick Warren, Professional Greed Driven Scumbag

        by josephk on Thu Dec 17, 2009 at 05:17:32 AM PST

        [ Parent ]

      •  Meaningless......... (0+ / 0-)

        really. Murdoch isn't in The Biz to make money.

        He's another shill for Far Right banksters.

        The line of credit he's used has nothing to do with profit maximization.

        Angry White Males + Personality Disorder delusionals + sane Pro-Lifers =EQ= The GOPer Base

        by vets74 on Thu Dec 17, 2009 at 07:52:22 AM PST

        [ Parent ]

  •  I emailed this diary to Friends. n/t (1+ / 0-)
    Recommended by:
    rerutled
  •  & trader joes advertises on (1+ / 0-)
    Recommended by:
    daulton

    limbaugh megastations where a lot of racist bullshit gets spewed every week.

    and it amazes me that the students of ANY institution of higher learning would put up with them advertising on any RW talk radio station.

    US social and political reality is largely determined by 1000 radio stations blasting coordinated UNCONTESTED repetition all day long.

    by certainot on Thu Dec 17, 2009 at 05:46:07 AM PST

  •  Anyone have Oprah's email? (1+ / 0-)
    Recommended by:
    rerutled

    I know she is not responsible, but she might want to know.

  •  Does Beck/Fox have the trailer up ??? (0+ / 0-)

    A link to the "Precious" trailer out of Murdoch's ring of Hell ???

    Gawd... how wonderful that would be.

    And, yes, I don't think that the ad money means a damn thing.

    Angry White Males + Personality Disorder delusionals + sane Pro-Lifers =EQ= The GOPer Base

    by vets74 on Thu Dec 17, 2009 at 07:55:05 AM PST

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