Yesterday, I diaried that the movie Precious is advertising on the Glenn Beck Show, with an ad running during the December 15 broadcast.
This is strange, given Glenn Beck's race baiting of our President, calling Obama a racist, and saying he has a "deep-seated hatred for white people."
Precious, on the other hand, is one of the strongest Black American films of the year (and longer). Brought to us by Lee Daniels Entertainment, which also brought us Monster's Ball; Lee Daniels himself is one of the most important Black American producers working today. Executive producers on the film include Oprah Winfrey and Tyler Perry.
Well, the phones were working nation-wide yesterday; but apparently, neither Lee Daniels, nor Oprah Winfrey, nor Tyler Perry called Fox News to cancel the ads; Precious bought advertising time on the Glenn Beck show again on December 16th.
Glenn Beck's antics of race-bating are outrageous and unacceptable, stating that he believes that President Obama "has a deep-seated hatred for white people":
This outrageous slander was met by advertiser backlash. Led by Color of Change, more than 80 companies demanded Fox drop advertising their products on Glenn Beck's show, one by one. No respectable company wants to be associated with Glenn Beck's race baiting.
According to the Media Matters blog County Fair the movie "Precious" (Lee Daniels Entertainment) advertised on Glenn Beck's show on December 15th. And, for the second day in a row, "Precious" paid for advertising on Glenn Beck's show on December 16th as well.
"Precious" is about an aspirational but hard-life black American woman. It is produced by Oprah Winfrey and Tyler Perry, distributed by Lionsgate films. In case you've never heard of it, here's the trailer:
It has now been nominated for 3 Golden Globes, including Best Actress, Best Supporting Actress and Best Picture, and is a strong contender for Oscars come the new year. It is certainly one of the strongest films about Black America this past year, and maybe for several years.
Glenn Beck should not be supported through advertising dollars. It does not help the country, nor Black Americans, to have his race-baiting and fear-mongering broadcast for a single day. It's possible that one day of advertising was an accident. But the phones were working nationwide yesterday, and neither Lee Daniels, Oprah, Tyler Perry, nor anyone at Lionsgate Films picked one up to call Fox News and say "Do not advertise our movie during Glenn Beck's show."
The idea that they would pay advertising dollars to Glenn Beck to advertise Precious is so outrageous, that one can only think it accidental; but an accident like that is cleared up in a 45 second phone call, and nobody made that call yesterday. So Precious put more money into Glenn Beck's coffers. How many days of advertising Precious on Glenn Beck's show does this go from being an obvious accident, to an obvious media strategy? Three days? Five?
Let Lee Daniels Entertainment know that they should stop this, immediately. Email Lee Daniels Entertainment (firstname.lastname@example.org) and ask that they stop supporting Glenn Beck's race-baiting.