Just received this in the the my good ole inbox from Whole Foods. Will comment further, but let's start the discussion here. Are you satisfied? Unimpressed? More livid than ever?
Full e-mail below the fold...
My thoughts in the annotated version below that...
To our customers,
As you are aware, John Mackey wrote an Op/Ed piece that was published in the Wall Street Journal earlier this week on health care reform, one of the biggest and most emotional issues facing our country. John’s intent was to express his personal opinions — not those of Whole Food Market team members or our company as a whole. Still, it’s very clear that John’s piece offended some of our customers, other members of the communities we serve and some of our team members as well.
We offer you our sincere apology.
We’d like to clarify a few things that have been misinterpreted:
John’s Op/Ed piece was written in favor of health care reform.
In response to President Obama’s invitation to all Americans to put forward constructive ideas for reforming our health care system, John was asked to write an Op/Ed piece and he gave his personal opinion. John titled the piece “Health Care Reform,” but an editor at the Journal rewrote the headline to call it “Whole Foods Alternative to Obamacare,” which led to antagonistic feelings by many. That was not John’s intention – in fact, John does not mention the President at all in his piece. John has posted the unedited piece to his blog where people can read it as it was intended.
Whole Foods Market has no official position on the issue.
That said, we have attempted to be part of the solution in health care reform for many years by providing innovative health care options to our team members. We believe that our high deductible medical insurance plan coupled with a company-funded HSA is an excellent way to empower team members to make their own health care choices.
John wanted to share our experience with others through his Op/Ed piece.
He believes that the specific ideas he put forward would improve access and cost of health care for more people. Because our plan has held down overall costs (relative to other plans), Whole Foods Market has been able to pay 100 percent of the premiums for our full-time team members — about 89% of our workforce. (Part-timers are eligible for the insurance plan too and pay the premium themselves.) Our team members vote on our plan every three years to make sure they continue to have a voice in our benefits.
Whole Foods Market has a 30-year track record of caring about our customers, team members and communities. From local loan programs to salary caps, from donations to non-profits to funding the Whole Planet Foundation, our innovative programs are created and designed by team members who care about their fellow citizens.
We all know there are many opinions on the health care debate, including inside our own company. As we, as a nation, continue to sort through this together, we are hopeful that both sides can do so in a civil manner that will lead to positive change for all concerned, and we thank you for sharing your opinions with us.
Kind regards,
Customer Communications Team
Whole Foods Market World Headquarters
550 Bowie Street
Austin, Texas 78703
Annotated Verion
To our customers,
**Please still be our customer...**
As you are aware, John Mackey wrote an Op/Ed piece that was published in the Wall Street Journal earlier this week on health care reform,
**As you are aware, John Mackey (who we are not calling our CEO in this letter btw) wrote an incendiary and factually challenged article meant to further erode support for health care reform**
one of the biggest and most emotional issues facing our country.
**You hippies are so darn dramatic**
John’s intent was to express his personal opinions — not those of Whole Food Market team members or our company as a whole.
**Because a CEO in no way represents the company**
Still, it’s very clear that John’s piece offended some of our customers, other members of the communities we serve and some of our team members as well.
**In other news, sky still blue, fish like water and Ross loves Rachel**
We offer you our sincere apology.
**We are totally freaking out right now!**
We’d like to clarify a few things that have been misinterpreted:
**Our PR department has spent a few days working on some spin. Here it is:**
John’s Op/Ed piece was written in favor of health care reform.
**The kind of reform that is only made possible by entrusting the same people who have created this mess (insurance companies and major corporations) to solve this mess.**
In response to President Obama’s invitation to all Americans to put forward constructive ideas for reforming our health care system, John was asked to write an Op/Ed piece and he gave his personal opinion. John titled the piece “Health Care Reform,” but an editor at the Journal rewrote the headline to call it “Whole Foods Alternative to Obamacare,”
**I swear, it was someone else who did it.**
which led to antagonistic feelings by many. That was not John’s intention
**Well duh!**
– in fact, John does not mention the President at all in his piece. John has posted the unedited piece to his blog where people can read it as it was intended.
**Not clear whether and for how long it will reference socialism, be riddled with falsehoods and still wrongly infer the public option is an unfunded entitlement.**
Whole Foods Market has no official position on the issue.
**Though we do have official positions preventing unionization, we have no intention for holding our CEO accountable for expressing similarly regressive unofficial positions on his own time.**
That said, we have attempted to be part of the solution in health care reform for many years by providing innovative health care options to our team members. We believe that our high deductible medical insurance plan coupled with a company-funded HSA is an excellent way to empower team members to make their own health care choices.
John wanted to share our experience with others through his Op/Ed piece.
He believes that the specific ideas he put forward would improve access and cost of health care for more people.
**Even though he doesn't represent us, we are going to stick up for him, albeit with a few wiggle words.**
Because our plan has held down overall costs (relative to other plans), Whole Foods Market has been able to pay 100 percent of the premiums for our full-time team members — about 89% of our workforce.
**And by this we mean our workforce that worked over 800 hours and excludes dependents.**
(Part-timers are eligible for the insurance plan too and pay the premium themselves.) Our team members vote on our plan every three years to make sure they continue to have a voice in our benefits.
**See! Mackey totally gets healthcare.**
Whole Foods Market has a 30-year track record of caring about our customers, team members and communities. From local loan programs to salary caps, from donations to non-profits to funding the Whole Planet Foundation, our innovative programs are created and designed by team members who care about their fellow citizens.
**Really, we're good. An oil or tobacco company would NEVER say something like this.**
We all know there are many opinions on the health care debate, including inside our own company.
**But we haven't realized that our customers are largely progressive, well educated, and not likely to be swayed by provable falsehoods put forth by our CEO**
As we, as a nation, continue to sort through this together, we are hopeful that both sides can do so in a civil manner that will lead to positive change for all concerned, and we thank you for sharing your opinions with us.
**Please, please forget this ever happened!**
Kind regards,
**please!**
Customer Communications Team
**PR Department**
Whole Foods Market World Headquarters
**Where John Mackey has never set foot.**
550 Bowie Street
Austin, Texas 78703
**Home of emotional hippies.**