Anyone who has read anything from George Lakoff knows you must establish a frame before policy. Progressives are going to waste a lot of time trying to argue policy against Sarah Palin when we need to establish a deep indelible, unchangeable, moral frame that will have to be repeated over and over until it's cemented well in the brains of the voters. Sarah Palin is a quitter.
That's right!!! Repeat it, e-mail it, text it,tweet it, Facebook it phone it, scream it from the highest mountain until you get laryngitis, SARAH PALIN IS A QUITTER!!! All the arguing and intellectualizing over facts and issues will do nothing to change the minds of voters. She is tapping into all the fears, insecurities and prejudices of desperate people. We progressives must derail the Palin express with morals, not policies and intellectual debates that bore most people. They don't have the time to delve into political nuance.
People easily and instantly relate to framing someone as a quitter which we all know she is. This taps into a deeper frame of mistrust. This woman cannot be trusted because she is a quitter. I know that many of you are saying that I'm just repeating myself but that's the point. Don't muddy the waters. Don't try to get into millions of little arguments over Palin's failings, and we know there are many such as how she left Wasilla over 20 million dollars in debt.
Tell anyone who might even be entertaining the idea of supporting this ideological train wreck that she can never be trusted because she is a quitter. Our country deserves much better.