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It's inevitable.

BP and it's corporate PR mavens, consultants, etc., are plotting a new name for the company.  NPR reported on it last Friday (sorry, no link) They might go back to an old name - Amoco which was the renamed Standard Oil Company, taken over by BP a decade or two ago.  Before then parts of the oil giant were named Esso, one of those meaningless corporate names which predated the era of meaningless corporate names.

Millions will be spent, focus groups will be convened, hundreds of graphic designers will toil away on new logos and a name to make BP nice again.  Signmakers frpm Labrador to San Diego will get new business.  It's will be morning in America again for BP.  So, copyright pending (yes, attention corporate lawyers if you pick one of these I'll find a lawyer) here are suggestions to save BP millions in thier inevitable quest for a new name:

Earth Friend -- no shame here, lots of commercials with ernest employees talking about how they love the earth as thier children swim in a clean ocean.  Being a friend is in, like on Facebook.  

Cleanoco -- lots of oil companies like Texaco and Conoco use the "oco" and clean is a natural (Natoco?).  New commercials could feature buff looking Cleanoco employees taking showers to show how clean they are.

Orizion -- sounds high tech and it would be easy if and when Orizon takes over Verizon.

Peoples Oil -- this would have special meaning in China and even North Korea.  Since corporations are people too, according to the Supreme Court, the name is arguably true.

Second Chance -- who doesn't want a second chance.  Commercials can focus on the joys of forgiveness.

Your suggested names below!

Originally posted to howardpark on Sat Aug 07, 2010 at 11:08 AM PDT.

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