That's what "privatizing" social security means. A simple message all made possible by the geniuses who brought us The Pledge. One candidate in Illinois, Debbie Halvorson, running a tossup race in a purple district has a great social security ad up.
Check out the link. What's great about it is its inspired use on non-professionals who have genuine Illinois accents. The authenticity level is through the roof.
I don't know if this is the silver bullet, but this economy has given us precious few to use. We might as well go back to the oldest most reliable tool we have. It also has the benefit of being a true issue. Guys like Paul Ryan and the teabaggers and the bozo running against Debbie all support either privatization or "reform" that essentially destroys social security.
Hopefully the DNC or at least a good number of individual campaigns will get that this is a powerful message in these uncertain times.