One of the many problems facing liberals or moderates these days is connecting on a " gut level "with the conservative / bagger types . Language is definitely the problem , the message MUST be as simplistic as possible . Facts and appeals to logic or compassion are superfluous , all that matters is what is being discussed be reduced in the most rudimentary way possible .
For example , here's a headline you may have seen :
"Outcry sparking over Arizona flat tax bill proposal"
http://www.abc15.com/...
No , self-respecting regressive is going to give a damn , too much information causes sensory overload , so it's ignored .
This is how the headline SHOULD read :
" Arizona legislature votes to raise taxes "
No ifs . and or buts . SIMPLE .