Choosing the right foundation can be an absolute nightmare. And, while there are many great and affordable drugstore options, it's hard to pick the right color, especially, when sales associates are constantly asking you if "you need help," when in reality, all you need is damn tester.
Light, Medium or Heavy Coverage
Some things to consider when purchasing foundation are: how much coverage do you want or need? Do you have relatively smooth skin, or do you have a couple of blemishes or pimples you're looking to coverup? If you don't fall into the "flawless skin" category, you have a couple of options; for instance, if you have a red undertone to your skin, you may want to invest in a green color corrector in addition to foundation (Physicians Formula, a drugstore brand makes a great and easy-to-blend corrector: Physicians Formula Conceal Rx Physicians Strength Concealer, Soft Green, $6-8). Using this type of color corrector, you can opt for a lighter-base foundation since green will help neutralize the redness of your skin; you won't have to cake on layers of heavy liquid foundation, concealer or loose powder. Apply (before foundation, and make sure the green fades to a soft white/green-- it should be very faint). Next, apply foundation over the green color corrector, and make sure to blend well (especially by your ears, jawbone and crown). Using this option, you can achieve a more natural look instead of an overdone, plastered matte finish.
SPF: The Anti-aging Solution
Another question to ask yourself: do I want a foundation with sunscreen protection? Sure, we're entering Fall, but the Sun's damaging rays are still affecting your skin even as the weather gets colder. You may want to invest in a long-wearing foundation with UV protection, but you have to be careful when making your decision, because there are two forms of UV radiation. For full-protection, you'll want to purchase a foundation with both UVA/UVB SPF protection; otherwise, you'll still be getting sun-damage. An excellent choice for natural, buildable medium-to-full coverage with both UVA/UVB protection is Smashbox's Studio Skin 15 Hour Wear Foundation SPF 10 (priced at $42; available at Sephora). This incredible foundation is water-based, and oil-free, keeping your skin hydrated and shine-free. It's great for people with blemishes, slight-to-medium imperfections and discoloration, but I wouldn't recommend this foundation for people with heavy acne, and/or other more serious skin problems.
Tinted Moisturizer
If you're anything like me, and you're into the quick, low-hassle solution, and have relatively clear skin, you may want to skip foundation, and opt for a tinted moisturizer. It's quick and easy-to-apply, and gives your skin a nice rosy or golden glow. As a licensed makeup artist, I'll admit that I'm the first one to detest wearing makeup outside of an event or demo, and I'll also admit that wearing foundation daily, is really bad for your pores (even if you're a zealot, when it comes to removing makeup). The reality is, your skin needs to breathe, and even the lightest or mineral-based foundations do not give your skin enough oxygen it needs, if you're plastering layers of heavy-based liquid foundation on a day-to-day basis. And, if you're one of those people that have to leave the house with makeup on, I'd recommend you use tinted moisturizer a few days out of the week as an alternative to foundation. You'll notice a dramatic improvement in the smoothness, color and hydration of your skin.
My favorite tinted moisturizer is Laura Mercier's Tinted Moisturizer SPF 20 ($42; available at Sephora); it provides a sheer hint of color and gives my skin a healthy, natural-looking glow. If you don't feel like dropping $42 dollars on a tinted moisturizer, I'll share this affordable alternative. Buy a drugstore brand, hydrating, SPF Moisturizer, and take your existing foundation, or purchase a drugstore brand of your choice (I recommend Loreal; it's made by Lancome, and offers better coverage than other comparable brands). Take the moisturizer of your choice (about a quarter-sized dollop and add 2-3 small drops of foundation; mix well), and Voila! You've just created your very own custom tinted moisturizer at about quarter of the price of Sephora or other luxury brands.
Choosing the Right Shade of Foundation
The hardest part about choosing foundation is determining which shade is right for your skin. Often, you'll pick up a bottle or use the color swatches against your skin, and you'll get home, apply your newly purchased foundation only to find that you look like a ghost or the newest cast member of The Jersey Shore. If you don't have a tester readily available (especially in a drugstore), I recommend keeping your receipt, and returning it immediately, if you find the color is an awful match. Most drugstores like CVS and Duane Reade have decent return policies, and I recommend that you do some research, and familiarize yourself with a store's return policy before making your purchase.
A cardinal rule of thumb: when in doubt, always go lighter! Let's say your skin tone is Honey Beige, but you're looking at the bottle, and think it's too light; the shade above that color choice is a Classic Tan. Do not go for the Classic Tan because it will most likely be too dark. Even if you purchase the Honey Beige, you can apply this shade of foundation, and darken it up using, a darker shade of loose powder or bronzer, but you cannot lighten foundation using loose powder or bronzer of a lighter shade. In makeup, it's always wet before dry. So the guiding philosophy is: you can buy a foundation two shades lighter than your actual color, and still use powder/bronzer to achieve a desired look that's truest to your skin tone without making you look too unnatural, too dark, or worse-- too orange.