His personnal brand is at an all-time high thanks to his hit tv show. He's a maverick billionaire who could self-finance and who could run on a platform of shaking up Washington. He's even done it once before, so it's obviously something he's thought of doing. And best of all, he could peel off enough libertarian types and disaffected Bush voters to guarantee Kerry (or Edwards) wins.
Donald Trump should run for President.
"The Ross Perot of Two Thousand Fo'!"
"Bush, you're fired."