The right wing has been trying to tag the Patient Protection and Affordable Care Act with the derisive (in their view) moniker of "Obamacare". Well, why not turn it around and beat them at their own game? President Obama is quite rightly proud of this tremendous accomplishment, and we should be proud to associate his name with this.
This recent diary points out a lot of big things that will be happening in 2014, over and above what has already been accomplished. We should be shouting this out from the rooftops, and associate President Obama with these vital reforms. The question is, how do we want to brand it to strengthen the association?
The right has been referring to the PPACA as "Obamacare". "Obamacare" is clearly a catchier name than "PPACA" or "PPA" or "ACA". However, perhaps we can tweak the name slightly to make it clear that we're not associated with the reactionary opposition to it. A couple of possibilities come to mind; we could simply change the capitalization ("ObamaCare"), but that change is very subtle. Perhaps ObamaCARES! would get the point across better. Or perhaps something else?
I will admit that my strength is not in PR (I'm an engineer who generally doesn't care one bit for branding), but I have to admit that it's something business pays a lot of attention out there. I do think that whatever we want to call it, we should all use the same term, to help fix it in people's minds.
What do you think?