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The right wing has been trying to tag the Patient Protection and Affordable Care Act with the derisive (in their view) moniker of "Obamacare".  Well, why not turn it around and beat them at their own game?  President Obama is quite rightly proud of this tremendous accomplishment, and we should be proud to associate his name with this.

This recent diary points out a lot of big things that will be happening in 2014, over and above what has already been accomplished.  We should be shouting this out from the rooftops, and associate President Obama with these vital reforms.  The question is, how do we want to brand it to strengthen the association?

The right has been referring to the PPACA as "Obamacare".  "Obamacare" is clearly a catchier name than "PPACA" or "PPA" or "ACA".  However, perhaps we can tweak the name slightly to make it clear that we're not associated with the reactionary opposition to it.  A couple of possibilities come to mind; we could simply change the capitalization ("ObamaCare"), but that change is very subtle.  Perhaps ObamaCARES! would get the point across better.  Or perhaps something else?

I will admit that my strength is not in PR (I'm an engineer who generally doesn't care one bit for branding), but I have to admit that it's something business pays a lot of attention out there.  I do think that whatever we want to call it, we should all use the same term, to help fix it in people's minds.

What do you think?


What should we call the PPACA?

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Comment Preferences

  •  Actually, I've seen Obamacare embraced (1+ / 0-)
    Recommended by:

    by a lot of liberals already. I absolutely agree that it should become the thumb in the eye, everyday descriptor of it, but I think that process has already begun. The wingnuts because they're clueless and the savvy people on the left who see its every utterance as a reminder of who got it done (I don't want to discuss what it might have been—we weren't dealt a strong enough legislative hand to get it the first time around).

    What I will also agree with is the minor capitalization nod be fully embraced—ObamaCare. Looks good.

    •  I'm on board. (0+ / 0-)

      This could last for decades. Trying to take it away 10 years from now will be like trying to take away Social Security or Medicare now. I want a Democratic Prez firmly embedded in the popular mind with a hugely popular, important program...that the GOP tried to kill.

      "Obamacare" it is!

      "The true strength of our nation comes not from the might of our arms or the scale of our wealth, but from the enduring power of our ideals." - Barack Obama

      by HeyMikey on Fri Jan 20, 2012 at 08:16:01 PM PST

      [ Parent ]

    •  I don't know if it's been embraced so much as (0+ / 0-)

      an attitude of "whatever you call it, it's progress. Not perfect,...yet."
      I usually call it Health care reform or HCR.

  •  Well, I had earlier suggested... (0+ / 0-)

    ...calling it the Affordable Care Act (ACA) rather than Obamacare, and it seemed a fair number of people agreed.  but at least a couple of the commenters pointed out that Obama himself appeared to adopt "Obamacare" so maybe that term is less of a negative that had been my impression.  I would think that, for more formal writing (including most journalistic uses), "ACA" is more appropriate.  (I never did like PPACA - too unwieldy and unlovely.)

    We reach for the stars with shaking hands in bare-knuckle times.

    by TheOrchid on Fri Jan 20, 2012 at 06:03:12 PM PST

  •  The Health Insurance Company Bonanza Act (1+ / 0-)
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    There are some good things in there. I'm looking forward to seeing how it really works once it's all happening.

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