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On this date in 1984, during Super Bowl XVIII, Apple aired a memorable commercial that introduced the Macintosh, the first home computer to popularize the mouse and the graphical user interface. The commercial was revolutionary at the time and is known as "1984."

Watch the Apple commercial below the double gnocchi, but first, our own commercial...

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The commercial was ground-breaking in many ways as you can see and not without controversy. Here's Wiki's summary:

"1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only U.S. daytime televised broadcast was on January 22, 1984 during and as part of the telecast of the third quarter of Super Bowl XVIII. Chiat/Day also ran the ad one other time on television, in December 1983 right before the 1:00 am sign-off on KMVT in Twin Falls, Idaho, so that the advertisement could be submitted to award ceremonies for that year. In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks. It has since been seen on television commercial compilation specials, as well as in "Retro-mercials" on TV Land. The estate of George Orwell and the television rightsholder to the novel 1984 considered the commercial to be a flagrant copyright infringement, and sent a cease-and-desist letter to Apple and Chiat/Day in April 1984. The commercial was never televised as a commercial after that.

I still remember that commercial. And that was 28 years ago. I remember many commercials from throughout my life, of course. I remember Alka-Seltzer's "I can't believe I ate the whole thing" series and the Miller Lite "Tastes Great/Less Filling" wars and the innovative Sports Center promos. And many others. I can still sing cigarette jingles from my childhood.

I don't really watch commercials much anymore because I don't really watch TV much anymore. I understand that today's innovative commercials include sarcastic talking babies and Neanderthals. But not necessarily at the same time.

Which commercials do you remember?

TOP COMMENTS
January 22, 2012

Thanks to tonight's Top Comments contributors! Let us hear from YOU
when you find that commercially-viable comment.

From carolita:

G2Geek has a great suggestion for how to get even with Chris Dodd -- and help make the Internet more safe from politicians in CleverNickName's diary Chris Dodd threatens politicians.

From eyesoars:

In Heather in SFBay's diary, C-onservatives U-nite M-oneybomb Really, Santorum? LOL, much juvenile amusement is had. Neapolitan's suggestions for acronyms made me laugh.

From Ed Tracey:

In the front-page story about how libraries (especially from the "Carnegie Library" era) are moving away from actual books and towards the electronic era despite their architecture dedicated to the printed page - blue jersey mom writes that this also applies to other public institutions as "older schools were designed as temples of learning while modern schools look much more like prisons".

From bronte17:

Flint absolutely nails it in a comment on the long term relationship between German companies and their banks and the importance of reinvesting back into their local businesses and communities. From the short, but painfully truthful post Apple Comes Out and Says It by ffour.

From your humble diarist poster:

r2did2 sums up the correlation between race and employment in America in Laura Clawson's excellent front page exposé for Daily Kos Labor called Retail industry sells New York workers short with discrimination, low wages and schedule abuses.

TOP MOJO
January 21, 2012


(excluding Tip Jars and first comments)

Got mik!

  1) Rec'd enthusiastically for by Crashing Vor — 177
  2) I saw it by Delilah — 140
  3) Theives and liars by Horace Boothroyd III — 138
  4) Crash the economy, walkf away free. by Hayate Yagami — 95
  5) Just saw this on Facebook by yg17 — 84
  6) I have to say that I had hoped that by inclusiveheart — 83
  7) Inspector Javert is certainly busy by Dallasdoc — 83
  8) I think the best part was where he refered to by Sychotic1 — 80
  9) I try to stay away from this story because it is by Greyhound — 78
10) Nobody likes Mitt. Money can't buy him love. by blue jersey mom — 78
11) Newt started running for the general tonight by Richard Cranium — 77
12) I'm reminded of Katrina by Shahryar — 74
13) the gop establishment by Laurence Lewis — 72
14) Rmoney's version of capitalism is THE issue by NBBooks — 70
15) The whole Mormon connection is disturbing... by David Kroning II — 68
16) Recced enthusiastically for by xxdr zombiexx — 67
17) And I do! by notrouble — 67
18) Oh Hai T-Dub!  Breaking: We Can Haz New Holiday... by leonard145b — 62
19) Not once we got to know him. by flashmans ghost — 62
20) I love the captions by theKgirls — 61
21) Not the diary I was expecting, but then by murasaki — 59
22) Similar to War Crimes "investigation" that never by recontext — 58
23) Ahh, the secondhand stores, the places where our by judyms9 — 58
24) Can we please please please stop by gramofsam1 — 57
25) My Goodness.. by Losty — 57
26) Democracy vs. corporatocracy by Dallasdoc — 56
27) . . .especially on Election Day. by ahumbleopinion — 56
28) But... but... that's legal stealing! by Leftcandid — 54
29) This is reality. The statistics tell us things.... by Meteor Blades — 54
30) I'm with those by Youffraita — 54

TOP PHOTOS
January 21, 2012

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Photo courtesy Julie Gulden

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