Skip to main content

On this date in 1984, during Super Bowl XVIII, Apple aired a memorable commercial that introduced the Macintosh, the first home computer to popularize the mouse and the graphical user interface. The commercial was revolutionary at the time and is known as "1984."

Watch the Apple commercial below the double gnocchi, but first, our own commercial...

Top Comments recognizes the previous day's Top Mojo and Top Photos and strives to promote each day's outstanding comments through nominations made by Kossacks like you. Please send us the comments you'd like to nominate (but not your own) either by email to or by our KosMail message board before 9:30pm ET. Just click on the Spinning Top™ to make a submission. Look for the Spinning Top™ to pop up in diaries posts around Daily Kos.

Make sure that you include the direct link to the comment (the URL), which is available by clicking on that comment's date/time. Please let us know your Daily Kos user name if you use email so we can credit you properly. If you send a writeup with the link, we can include that as well. The diarist poster reserves the right to edit all content.

The commercial was ground-breaking in many ways as you can see and not without controversy. Here's Wiki's summary:

"1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only U.S. daytime televised broadcast was on January 22, 1984 during and as part of the telecast of the third quarter of Super Bowl XVIII. Chiat/Day also ran the ad one other time on television, in December 1983 right before the 1:00 am sign-off on KMVT in Twin Falls, Idaho, so that the advertisement could be submitted to award ceremonies for that year. In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks. It has since been seen on television commercial compilation specials, as well as in "Retro-mercials" on TV Land. The estate of George Orwell and the television rightsholder to the novel 1984 considered the commercial to be a flagrant copyright infringement, and sent a cease-and-desist letter to Apple and Chiat/Day in April 1984. The commercial was never televised as a commercial after that.

I still remember that commercial. And that was 28 years ago. I remember many commercials from throughout my life, of course. I remember Alka-Seltzer's "I can't believe I ate the whole thing" series and the Miller Lite "Tastes Great/Less Filling" wars and the innovative Sports Center promos. And many others. I can still sing cigarette jingles from my childhood.

I don't really watch commercials much anymore because I don't really watch TV much anymore. I understand that today's innovative commercials include sarcastic talking babies and Neanderthals. But not necessarily at the same time.

Which commercials do you remember?

January 22, 2012

Thanks to tonight's Top Comments contributors! Let us hear from YOU
when you find that commercially-viable comment.

From carolita:

G2Geek has a great suggestion for how to get even with Chris Dodd -- and help make the Internet more safe from politicians in CleverNickName's diary Chris Dodd threatens politicians.

From eyesoars:

In Heather in SFBay's diary, C-onservatives U-nite M-oneybomb Really, Santorum? LOL, much juvenile amusement is had. Neapolitan's suggestions for acronyms made me laugh.

From Ed Tracey:

In the front-page story about how libraries (especially from the "Carnegie Library" era) are moving away from actual books and towards the electronic era despite their architecture dedicated to the printed page - blue jersey mom writes that this also applies to other public institutions as "older schools were designed as temples of learning while modern schools look much more like prisons".

From bronte17:

Flint absolutely nails it in a comment on the long term relationship between German companies and their banks and the importance of reinvesting back into their local businesses and communities. From the short, but painfully truthful post Apple Comes Out and Says It by ffour.

From your humble diarist poster:

r2did2 sums up the correlation between race and employment in America in Laura Clawson's excellent front page exposé for Daily Kos Labor called Retail industry sells New York workers short with discrimination, low wages and schedule abuses.

January 21, 2012

(excluding Tip Jars and first comments)

Got mik!

  1) Rec'd enthusiastically for by Crashing Vor — 177
  2) I saw it by Delilah — 140
  3) Theives and liars by Horace Boothroyd III — 138
  4) Crash the economy, walkf away free. by Hayate Yagami — 95
  5) Just saw this on Facebook by yg17 — 84
  6) I have to say that I had hoped that by inclusiveheart — 83
  7) Inspector Javert is certainly busy by Dallasdoc — 83
  8) I think the best part was where he refered to by Sychotic1 — 80
  9) I try to stay away from this story because it is by Greyhound — 78
10) Nobody likes Mitt. Money can't buy him love. by blue jersey mom — 78
11) Newt started running for the general tonight by Richard Cranium — 77
12) I'm reminded of Katrina by Shahryar — 74
13) the gop establishment by Laurence Lewis — 72
14) Rmoney's version of capitalism is THE issue by NBBooks — 70
15) The whole Mormon connection is disturbing... by David Kroning II — 68
16) Recced enthusiastically for by xxdr zombiexx — 67
17) And I do! by notrouble — 67
18) Oh Hai T-Dub!  Breaking: We Can Haz New Holiday... by leonard145b — 62
19) Not once we got to know him. by flashmans ghost — 62
20) I love the captions by theKgirls — 61
21) Not the diary I was expecting, but then by murasaki — 59
22) Similar to War Crimes "investigation" that never by recontext — 58
23) Ahh, the secondhand stores, the places where our by judyms9 — 58
24) Can we please please please stop by gramofsam1 — 57
25) My Goodness.. by Losty — 57
26) Democracy vs. corporatocracy by Dallasdoc — 56
27) . . .especially on Election Day. by ahumbleopinion — 56
28) But... but... that's legal stealing! by Leftcandid — 54
29) This is reality. The statistics tell us things.... by Meteor Blades — 54
30) I'm with those by Youffraita — 54

January 21, 2012

Enjoy jotter's wonderful PictureQuilt™ below. Just click on the picture and it will magically take you to the comment that features that photo. Have fun, Kossacks!

Special Announcement

paradise50, husband of Top Commenteer smileycreek, has been diagnosed with throat cancer. I am sure you all join me in wishing them healing, peace, and strength as they fight this battle. But you can do more. Sara R and navajo have joined forces to create a Daily Kos quilt for paradise50. If you haven't stopped by their post tonight, please do and offer your positive thoughts. Thanks.

Photo courtesy Julie Gulden

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site