If we really want to show Komen that there's a cost for their stupidity, we need to go after their soft underbelly - the Pink Ribbon brand and the consumer products companies who, up until now, have benefited by co-promoting that brand on their product labels and in their advertising.
The following is a list of major consumer products companies who are donating $1 million or more to the Susan G. Komen Foundation. I'm contacting each one to tell them I won't buy their products until they stop giving money to Komen.
http://stopthepinkribbon.tumblr.com/