The BBC's North American correspondent, Mark Mardell, recently wondered if it is indeed possible to buy an election here in the States as a result of Citizens United.
At the very least, Mardell suggests, it's definitely possible to buy a primary judging by what happened in Florida.
Mitt Romney ran 13,000 adverts, nearly all negative, nearly all on TV. You are sitting there, watching your favourite chat show or reality TV, and up pops a minute-and-a-half of adverts telling you scary things about somebody.
One insider says the experience is like having someone invade your home. But he also told me that people do get interested, caught up in the emotion, and of course persuaded of the merit of the advert's argument.
The ads certainly seemed to crush Newt Gingrich in Florida, where he could only manage to buy a measly 200 spots on TV.
No doubt Romney was helped by the fact that the major pro-Romney super PAC, Restore Our Future, counts no fewer than 10 billionaires among its contributors. This confirms what nearly everyone in the States already suspected--Romney bought himself 50 delegates.
Mardell also interviewed Adam Goodman, a Republican-leaning media consultant. On one hand, he sees nothing wrong with the blizzard of negative ads paid for with Restore Our Future's $30 million war chest.
"I like to think of it as conversational advertising. People ask all the time: 'Is this good for the process?' I think it is tremendous for the process. The more that you get voters engaged in winners and losers it is all for the better."
But is it positive to paint your opponent as a bad guy?
"Campaigns are ultimately about contrast," he says. "You basically want to lay out your case as you best you can. I think the exchange of ideas, the exchange of records, the exchange even of character, is terribly important in making informed choices."
On the other hand, Goodman isn't sure that opening the floodgates of corporate money is necessarily a good thing in the long run.
"It keeps going up. Every cycle. Sometimes it goes up astronomically. The difference this year are the Super PACs," Mr Goodman says.
"The frightening part is that we have only seen this played out in the presidential [election]. It is about to be played out in every race for the senate, every race for Congress.
"It's great for business but very chilling in a way in terms of democracy because it may suggest fewer people are having more power over the process than ever before."
Now this is coming from a REPUBLICAN media consultant. Make of it what you will.