Does Kos care about this community when he does this sort of thing?
Did he really think it was a good idea or is this a stunt for press coverage and more traffic?
He either hasn't stuck around to see what the community thinks or he just doesn't give a shit. Either way it is not good. [EDIT: Thanks to those who have pointed me to his comments to the community.]
It is already too late to avoid some of the damage, but this thing really needs to be shut down as soon as possible.
Look everyone has those big ideas that after more examination they realize were really stupid. Everyone makes mistakes and deserves a mulligan now and then. It is difficult to admit mistakes, but you only gain more respect when you do.
I really, really hope this was an early April Fool's joke. Or maybe it will be like the movie GroundHog's Day and we can all wake up tomorrow and it will have never happened.