According to the New York Times:
For now, the ad boycott is uncomfortable but not crippling for Mr. Limbaugh, who is estimated to make $50 million a year and whose program is a profit center for Premiere Radio Networks, the company that syndicates it. The program makes money both through ads and through fees paid by local radio stations, and while it often has sparked outrage during more than two decades on the air, efforts at ad boycotts in the past have had no measurable effect. Liberal groups and activists, however, hope that this time is different.
So it seems there needs to be a more grand strategy to try and oust the bastard. And it appears to center around Premiere Radio Networks. Now, does anyone know how to go about this, in addition to taking away advertising revenue?
It seems to me that with the network bundling (what's it called?) that's done, they can just fill in with a bunch of crap ads. So we need to find out what "top tier" value he is to the network and attack that.
Anyone familiar with radio and advertizing that can make sense of this?
This diary seems to show that after his (half-assed) apology his wing-nut listeners may be waning. From what I've heard, his first apology!
Update: From Wikipedia
Premiere Networks (formerly Premiere Radio Networks, or PRN) is an American radio network. It is the largest syndication company in the United States based on popularity of programming. It is a wholly owned subsidiary of Clear Channel Communications and it is headed by Julie Talbott, who serves as president, content and affiliate relations.