Skip to main content

Remember the Air America advertiser blacklist? Dozens of companies demanded that their ads not be aired on Air America programming. While listening to Rush Limbaugh on Friday and Monday to find the local sponsors here in San Diego, I heard ads for a number of national companies, including for JC Penney (also on Media Matters' list of advertisers on WABC) and for the HP Folio. Those two companies were the only ones adverstising who were also blacklisting Air America. More after the jump.

HP and JC Penney were not on the list of national advertisers for Limbaugh's program. As ipsos points out:

These are either "agency buys," in which a national ad agency buys time on local stations around the country for national advertisers, or they're "network spots" that the station runs during local time in exchange for getting network newscasts or other syndicated programming.
The companies will argue that they didn't deliberately buy advertisng on Limbaugh's program:
. . . they don't actually "buy time on Rush," but they buy time on a network that's carried by a local Rush station, or they make an agency buy that happens to include spots during the Rush show. The advertiser really may have no way of knowing its ads are running during the show...
As the Air America blacklist and the actions of other companies shows, advertisers can direct that their advertising not appear on certain shows.  We need to put pressure on HP and JC Penney to block their advertising from appearing on Limbaugh's programming, just as they block it with Air America.

Here is the contact information:

Hewlett Packard

To send a message to the CEO
The CEO is Meg Whitman, who ran as a Republican for governor of California.  So I don't know how effective this will be.  On the other hand, Carly Fiorina, the former CEO, is also a Republican and came out strongly against Limbaugh.

General inquiries phone number:  800-752-0900

JC Penney

To send a general inquiry

Sure, JC Penney was good on Ellen, but we need for them to pull out here.

9:41 PM PT: JC Penney dropped their ads.

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site