Does Rush realize this is a mug shot?
Last week, a group of
98 national advertisers put stations on notice that they didn't want their ads associated with Rush Limbaugh and other "controversial" radio hosts.
That list is expanding, according to Radio-Info.com, with a second memo from a network to affiliates, but this time specifically focused on Limbaugh.
From today's TRI Newsletter: Cumulus Media/ESPN Audio affiliates just received a list of 31 advertisers "who requested that their commercials not be scheduled in any Rush Limbaugh programs.” The memo instructs stations to "move any spots that may fall in Rush Limbaugh programs to comparably-rated time periods." Note that this is a different situation from the March 9 TRI story about 98 advertisers who were on a different list. That was about any content "deemed to be offensive or controversial", not just the three-hour daily Limbaugh show.
Radio-Info.com doesn't provide the entire list, just a few examples including Advance Auto, Intuit Turbo Tax, John Deere and Progressive. Turbo Tax is on both lists, as Progressive, and John Deere has
announced it would be pulling its advertising. So these 31 advertisers probably aren't new drops, but companies that really, really want to make sure they have absolutely nothing to do with Limbaugh.
Public pressure is obviously still working to keep millions in revenue away from Clear Channel, and away from Limbaugh. So let's keep it up by making sure these advertisers never go back to Limbaugh.
If you haven't yet, sign our petition to all of Limbaugh's advertisers telling them to keep their ads off of his show permanently.