In my many years of studying marketing, I learned a few things. I learned that marketing messages, an a narrative is actually quite simple. Find a simple message, and keep hammering it home. The conservative right did this starting in the seventies...
Special interests built coalitions around the idea that less government, less taxes, less regulation was the cure to every last ill America had. Special interests said that the "freer the market, the freer the people
Their tent was a big tent.
Joining the legions of idiots willingly duped were the corporations, the factory owners, the religious right, the conservative "luminaries" like Ronald Reagan, Milton Friedman and other people on down the chain of communication, ending with the conservative pundit whose job it is to take what the evil old men at the top want, and to translate this want into bite sized easily digestible, non mentally taxing talking points.
What we need to do is to convince the large "conservative base" that the Republicans do not have the best interests of their kind at heart.
We need to find someone who hates conservatives and conservatism with hells burning hot. We need to find someone to counter point by point, on an emotional basis the web of lies that the evil men driving the conservative effort have wound around the lizard brained Americans. We need to do this by countering with our own messages
The Republican leadership is actively involved in treason. They seek to weaken our nation by letting our roads decay, our schools fail, our social safety net disintegrate.
They seek to destroy our free market by handing out free money to the banks while red blooded Americans get evicted from their homes.
The Republican leadership is in the pockets of a small cadre of political and financial elites that want nothing more then to destroy America by bankrupting her. (The lizard brain loves a good conspiracy!)
We must strike out to reach every Americans sense of fairness. The banks would be a good starting target. We could say that the banks are run by a corrupt hypocritical cancerous bunch of un-american corporatists that want to enslave our children to theirs.
I could go on and on and on. But I will say that messaging is key, and if we handle this right, we could totally destroy the influence that the right wingers have over certain key segments of population.
They key is to use broad brush strokes to paint the enemies of American progress as un-American, as a "them" rather then an "us" Someone who wont back down, compromise, come to a bipartisan solution, someone who will work the networks, the radio waves and the media and return hatred with hatred, and when debating would carve out the enemies heart and make them look stupid, traitorous and evil while doing it.
Becuase... As sad as it makes me, I dont think just the truth will cut it at this point, the narrative and the message is king.
Just some ideas, comments welcome